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Digital Media Operations Manager

1 week ago

Doha, Baladīyat ad Dawḩah, Qatar lxbfYeaa Full time

About the Role

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The Global Product team at lxbfYeaa is seeking a skilled Digital Media Operations Manager to join their team. As a key member of the team, you will play a critical role in driving innovation across the organization and delivering amazing OTT experiences.

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As a Digital Media Operations Manager, you will be responsible for managing the marketing and advertisement tech stack to support Marketing strategy and execution that drive growth and retention. You will help setup and maintain marketing, media, and advertising platforms, and support overall platform operations for the new business.

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  • Collaborate with Marketing teams and media agencies to collect requirements for supporting media campaign initiatives and ensuring MarTech platform capabilities are in place">
  • Ensure proper platform setup to enable advanced targeting, measurement and media optimization, staying ahead of industry and vendor changes that impact the business">
  • Lead the implementation of proper taxonomies and naming conventions across digital channels to ensure proper data collection for marketing performance analysis">
  • Implement pixels and track conversion events across ad platforms for optimization and reporting enablement">
  • Assist in vendor evaluations, POCs, and MarTech and Data Provider implementations">
  • Provide expertise and support related to ad platform restructuring and capability delivery">
  • Identify and prioritize marketing platform improvements, including managing the budget allocated">
  • Hire and lead specialists focused on key marketing platforms
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Key Responsibilities:

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Our ideal candidate will have 8+ years of experience in marketing technology or media platform operations with a demonstrated ability to manage and optimize business and technical solutions. They will also have 3+ years of experience managing a team of 2-3 direct reports.

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We are looking for someone with familiarity with media planning, execution, and measurement. Agency experience is a plus. The ideal candidate will also have experience with social media platforms, Google Marketing Platform, search and programmatic media.

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We value strong technical skills, particularly in designing and implementing taxonomy/naming conventions including use of tools to support taxonomy management (Claravine, Dataplex). Experience working with pixel and conversion event creation and management, preferably through GTM, is also required.

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Audience data segmentation and syndication experience in Data Management Platforms or Customer Data Platforms is highly desirable. We are also looking for someone with experience working with identity onboarding and resolution partners, as well as MMPs (preferably Appsflyer).

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Our ideal candidate will be able to manage and maintain cross-functional relationships (marketing, technical, and business teams) as well as external vendors and agencies. They will be able to prioritize and manage multiple projects and timelines.

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Experience in Direct to Consumer business and experience within OTT or Entertainment industry is a plus. We are looking for someone who is extremely curious about how our customers use our products and passionate about entertainment and sports broadcasting, digital media, OTT/SVOD.

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Familiarity with Arabic language is a plus but not required.

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Degree or equivalent experience is necessary.

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