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Director of Marketing and Outreach

2 weeks ago

Doha, Baladīyat ad Dawḩah, Qatar HEC Paris in Qatar Full time

Fulltime position reporting to Senior Executive Director Partnerships & Growth

The Director of Marketing and Outreach drives brand development market positioning and business growth for HEC Paris Doha. This role leads core market outreach activities to generate leads support lead conversion and build brand awareness. The Director oversees strategic and operational marketing events and community engagement functions ultimately expanding HEC Paris presence in Qatar and across the GCC region.

Key Responsibilities : 

Marketing

  • Develop and support the implementation of the HEC Paris Doha Marketing and Communications Strategy
  • Analyze and measure the effectiveness of ongoing marketing activities in contribution to the overall marketing strategy
  • Lead research and analysis of market trends competitor offerings demographics and other information affecting marketing strategies
  • Provide input for the development of the program portfolio to identify market gaps and ensure relevance of the offer to the market
  • Ensure consistent and compelling institutional and programmatic branding across all marketing channels and collateral
  • Oversee creation of promotional materials and all marketing collateral including brochures flyers and digital content
  • Drive lead generation and digital marketing efforts enhancing online presence through SEO SEM social media and targeted email campaigns across the region
  • Analyze digital campaign performance and optimize outreach strategies based on datadriven insights
  • Oversee budget and ensure the efficiency of allocation to marketing returns

Outreach

  • Direct the events function and manage the events team to ensure professionalism and sales support across all events across the region
  • Direct community outreach activities including alumni relations
  • Ensure alumni/external contact lists remain updated and integrated with CRM
  • Ensure efficient budget allocation to community engagement goals

Team management

  • Oversee the marketing events and community engagement teams
  • Supervise direct reports provide performance feedback identify training opportunities and support professional development to ensure engagement and productivity
  • Provide regular and timely activity reports to management

Qualifications :

  • Masters degree in Business or related field
  • 10 years of experience in marketing with proven leadership in the field
  • Knowledge and experience in Higher Education Executive Education Talent Management Learning & Development and/or Leadership Development
  • Highly proficient in Word Excel and PowerPoint experience in CRM systems for lead management and forecasting (preferably Sales Force)
  • Solid business acumen ability to influence executive decisions
  • Excellent presentation and communication skills
  • Resultsdriven with strong customer focus
  • Experience working with marketing/social media/PR agencies
  • Ability to work under pressure and deliver on deadlines
  • Excellent command of English; other languages (Arabic French) are a plus
  • Communicate with precision and tact
  • Demonstrated data analytics abilities
  • Ability to anticipate problems and generate solutions quickly
  • Energetic strong work ethic takes initiative
  • Keen eye for detail and brand alignment
  • Ability to coordinate with multiple internal and external stakeholders
  • Willingness to adapt working hours to business needs
  • Prior experience in GCC countries a plus

Additional Information :

Disclaimer 

This job description is only a summary of the typical functions of the job not an exhaustive or comprehensive list of all possible job responsibilities tasks and duties. The responsibilities tasks and duties of the jobholder might differ from those outlined in this job description and other duties as assigned may be part of the job.

Employment Eligibility

If selected for a job at HEC Paris Doha you will have to provide:

  1. An original or a true copy of your Police Clearance Certificate (PCC) of your country of nationality attested by the Qatar Ministry of Foreign Affairs*; and
  2. A true copy of your highest Educational Certificate attested by the Qatar Ministry of Foreign Affairs**.

*Candidates born in Qatar are exempt from providing an attested PCC. **Candidates who graduated from a university in Qatar are exempt from getting their Educational Certificate attested.

Getting your personal documents attested is a lengthy process. We encourage you to get your documents attested early in the recruitment process to reduce administrative delays upon hir

Remote Work :

No

Employment Type :

Fulltime