Marketing and Social Media Specialist

We are a startup company working on a project within the creative & edutainment industry. We are looking for an independent contractor to handle our social media accounts.

**Scope of Work**:
Applicant will be handling the company’s interactions with the public through implementing content and marketing strategies on social media platforms. Duties include analyzing engagement data, identifying trends in public interactions and planning digital campaigns to build an online community and create awareness around the brand through the effective use of social media outlets. The applicant will be administering the company’s brand social media accounts and will be responsible for creating original content and managing posts. The applicant will also be managing the our image in a cohesive way to achieve our business goals. It would be expected from the applicant to be up-to-date with the latest digital technologies and social media trends (accross all marketing platforms including youtbue), while having excellent communication skills and the ability to express the company’s views creatively. Ultimately, the applicant should be able to handle our social media presence ensuring high levels of web traffic and customer/public engagement. The applicant is expected to perform all duties autonomously and remotely with no supervision from the company.

**Skills**
- Using social media marketing tools to maintain the company’s brand.
- Designing, developing and implementing social media strategy to align with the company’s business goals.
- Planning and preparing monthly calendar as per strategy.
- Developing social media marketing campaigns.
- Interacting with the public, customers and other stakeholders via the company’s social media accounts.
- Identifying strategic weaknesses and making recommendations for improvements of the implemented strategies.
- Researching social media trends and informing the company of changes that are relevant to the company’s marketing activities.
- Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares/ likes/ followers and measuring a campaign’s performance against the KPIs.
- Perform research on current benchmark trends and audience preferences.
- Set specific objectives and report on the company’s Return on Investment (ROI).
- Generate, edit, publish and share engaging content on regular basis as per strategy and calendar (e.g. original text, photos, videos, stories, news,.. etc).
- Communicate with followers, respond to queries in a timely manner and monitor customer/ public comments/ DMs in (Arabic with Qatari dialect and English).
- Creating engaging stories.
- Oversee social media accounts’ design and insure consistency according to branding guidelines (e.g. accounts timeline cover, bio, profile pictures, banners, layout).
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Onsite story coverage in any event the company contributes in (when needed).
- Managing and monitoring the company’s social media platforms on Instagram, Facebook, YouTube, TikTok and other relevant platforms on daily basis.
- Posting permanent posts as per calendar with Arabic and English with captions; and replicating content on relevant platforms.
- Managing/ Liaising with influencers and media platforms for collaborations (if needed).
- Managing/ Liaising between brand and businesses upon strategy (B2B).
- Ensuring content/ captions are proofread and accurate.
- Ensuring any information posted are accurate and referenced from reliable references and sources.
- Posting stories and reposts.
- Replying to direct messages and comments without delay.
- Running and Managing Ads/ Campaigns/ Competitions on different platforms including YouTube.
- Recommending budget and best performing posts to run ads on.
- Monthly Reports on Ads and performance.
- Collaborate with other team members involved in the work, like graphic designer/ project manager to ensure brand consistency.
- Assisting in business development to generate revenue/income to the business.
- Recommending and assisting with sales strategies, planing and researching for revenue streams (e.g merchandise, events, sponsorships,..etc).
- Defining feasibility, costs, profits for recommended sales strategies.

**Requirements**:

- Hands on experience in content management.
- Proven work experience in social media management and business development.
- Excellent copywriting skills (Arabic formal, Qatari local, English)
- Ability to come up with creative concepts and contents.
- Ability to search for content and reference them from reliable sources.
- Knowledge of online marketing channels.
- Excellent communication skills.
- Analytical and multitasking skills
- Ability to work remotely.
- Ability to be onsite if needed.
- Experience on developing marketing strategy and business development for startups.
- Applicant must be a female res