Events & Social Media Officer

**Description**

**ISP School Events Social Media Officer Role Profile**

**Purpose of Role***

The School Events social media Officer will maximize opportunities for admissions and build retention while connecting parents and students with information, resources and people. They will be responsible for the mapping and measurement of our customer experiences at all touch points, support ISP’s brand promise and encourage parent endorsement. The Events & Communications Officer will be the link between the school and ISP Admissions & Marketing Teams. Together with the admissions team, they will assist new parents in the admissions process and conduct digital marketing activities of the school.

The Events and Communications Officer will form strong relationships with the following stakeholders:

- Admissions
- Registrar
- Heads of School
- Finance & Administration Manager
- Staff
- Parents
- Students

**ISP Principles**

**Begin with our children and students. **Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.

**Treat everyone with care and respect. **We look after one another, embrace similarities and differences and promote the well-being of self and others.

**Learn continuously. **Getting better is what drives us. We positively engage with personal and professional development and school improvement.

**ISP **School Events Social Media Officer Key Responsibilities**

School Events
- Organise & promote school open days, school tours and school events for prospective parents and visitors
- Organise & promote parent open forums and information sessions in collaboration with the SLT and faculty staff
- Attend external events, exhibitions and fairs to promote the school along with the School Admissions team
- Be present at all key school events and provide hands on support as required
- Work alongside the ISP Marketing Team to organise promotional gifts as required

Digital Communications
- Act as the school’s social media expert and work with ISP and School Admissions Manager to set the social media strategy and targets
- Identify stories from within the school and create content to promote across the range of media
- Create engaging content (text, image and video) to be posted on Social Media platforms in order to promote school stories, promises and narratives
- Develop an optimal posting calendar, considering marketing strategy, web traffic and customer engagement metrics
- Work on Website, Analytics and SEO to coordinate on content, measurement, and reporting strategies
- Identify influencers and work with them to increase engagement with our parents across social media
- Undertake a systematic review of the school website, social media pages and landing pages
- Monitor and measure the results of communications and social media activities and report on progress
- Take a proactive approach in identifying ways to improve the school site and landing pages

School Communications & Brand Management
- Deliver a weekly comprehensive school newsletter. Competent user of Abobe Indesign and Photoshop required.
- Assist in drafting high-quality communications along with the Principal, SLT and faculty staff
- Maintain stocks of school marketing collateral and order accordingly
- Maintain a comprehensive high res image library
- Assist ISP Marketing Team in sourcing photographs and design for marketing collateral
- Work with staff to ensure that branding is used correctly and consistently in accordance with the ISP branding guidelines
- Communication across the school is consistent and of a high quality
- Explore opportunities to improve media coverage in conjunction with ISP

Community and Business Relations
- Identify and source opportunities for partnerships in the local community with corporates and nurseries
- Foster and maintain strong parent relationships
- Act as a school representative on the Parent Team and attend meetings with corporates and nurseries - Identify new ways to attract prospective customers, like promotions and competitions

Market Research
- Assist in competitor analysis
- Undertake regular reviews of online school directories

Admissions
- Provide support to the School Admissions team as and when required
- Work alongside School Admissions to maintain strong parent relationships
- Deputise for the Admissions Manager during sickness and vacation periods as required
- In collaboration with Admissions Manager report to the ISP Regional Office on school marketing activities

**Measures of Performance**
- Targets will be set for maximum conversion through the admissions funnel, being proactive in growing the number of enrolments in the school and managing engagement events in school
- KPIs are based on the number of enrolments in the school

**Health