Social Media Coordinator- Fnb
4 days ago
**Job Description - Social Media Coordinator (F&B Sector)**
**Job Summary**
The Social Media Coordinator is responsible for planning, creating, and managing digital content to promote the brand, products, and services of the organization’s F&B outlets. This role requires hands-on experience in social media management, strong content creation skills, and an understanding of F&B trends to effectively engage with target audiences and drive customer loyalty.
**Key Responsibilities**
- Develop and implement social media strategies tailored to F&B business needs and objectives.
- Manage social media accounts (Instagram, Facebook, TikTok, X, LinkedIn, etc.) and ensure consistent brand presence.
- Create engaging content (photos, videos, reels, stories, posts) showcasing food, beverages, promotions, and events.
- Collaborate with chefs, baristas, and outlet managers to highlight seasonal menus, new products, and special campaigns.
- Monitor social media engagement, respond to customer comments/messages, and escalate feedback to management when required.
- Analyze performance metrics (reach, engagement, conversions) and prepare regular reports.
- Stay updated on social media trends, F&B industry developments, and competitor activities.
- Coordinate with the marketing and operations team to align online campaigns with offline promotions.
- Ensure all online content follows brand guidelines, tone of voice, and marketing standards.
- Support in planning and covering F&B events, launches, and community activities.
**Qualifications & Requirements**
- Bachelor’s degree in Marketing, Communications, Hospitality, or related field.
- Proven experience as a Social Media Coordinator/Executive, preferably in the **Food & Beverage / Hospitality sector**.
- Strong understanding of F&B culture, trends, and consumer behavior.
- Proficiency in content creation tools (Canva, Photoshop, video editing apps).
- Excellent communication and storytelling skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Knowledge of paid advertising (Meta Ads, Google Ads) is an advantage.
- Photography and videography skills preferred.
**Job Types**: Full-time, Permanent
Application Question(s):
- Do you have experience in FNB Sector
- Current and expected salary
- How many years of experience do you have as Social media coordinator?
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