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Paid Ads Specialist for Social Media

3 weeks ago

Doha, Qatar The Software CRM Full time

**job Description: Paid Ads Specialist for Social Media**

Key Responsibilities:
Campaign Strategy and Planning:

- Develop and implement paid advertising strategies for platforms such as Facebook, Instagram, TikTok, LinkedIn, and Snapchat.
- Conduct market research to identify audience behaviors, trends, and opportunities for campaign growth.
- Collaborate with the creative team to design impactful ad creatives and copy that resonate with target audiences.

Campaign Execution and Optimization:

- Set up, manage, and monitor paid advertising campaigns to ensure optimal performance.
- Analyze key metrics (CTR, CPC, CPA, ROAS, etc.) and make data-driven decisions to adjust bidding strategies, audiences, and ad creatives.
- Conduct A/B testing to identify high-performing ads and strategies.
- Implement retargeting campaigns to maximize customer acquisition and retention.

Budget Management:

- Allocate budgets efficiently across campaigns to maximize ROI.
- Monitor daily spending to ensure campaigns stay within budget while achieving performance goals.

Analytics and Reporting:

- Track, analyze, and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and third-party platforms.
- Provide actionable insights and detailed performance reports to the marketing team and stakeholders.

Research and Staying Updated:

- Stay current on industry trends, algorithm changes, and best practices for paid advertising on social media.
- Research and implement new ad formats, targeting strategies, and tools to enhance campaign results.

Collaboration and Communication:

- Work closely with the marketing and sales teams to align paid campaigns with overall business goals.
- Partner with designers, copywriters, and video editors to develop creative content that drives engagement.

**Requirements**:

- Proven experience as a Paid Ads Specialist or similar role, with a strong track record of successful campaigns.
- Expertise in social media platforms’ ad management tools, including Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager, etc.
- Proficiency in Google Analytics and other reporting tools.
- Strong analytical skills and the ability to interpret data into actionable insights.
- Experience with retargeting, audience segmentation, and lookalike audience creation.
- Knowledge of budget management and ROI optimization techniques.
- Creative mindset and attention to detail in crafting compelling ad content.
- Strong communication and collaboration skills.

Preferred Qualifications:

- Certification in Google Ads, Facebook Blueprint, or similar platforms.
- Experience with e-commerce or lead generation campaigns.
- Familiarity with marketing automation tools like Go High Level or HubSpot.

**Job Type**: Full-Time

Location: [Specify location or mention if remote]

**Salary**: Competitive, based on experience