Country Manager

2 days ago

Al Wakrah, Al Wakrah, Qatar Junaid Perfumes Full time

Role Purpose

Responsible for leading all retail operations within the assigned country to achieve sales growth, profitability, and brand excellence. The Country Manager owns the
entire P&L
, drives
store performance
, and ensures the
flawless execution
of Junaid Perfumes' retail standards and customer experience.

Key Responsibilities

Business & Leadership

  • Develop and implement the country retail strategy aligned with corporate objectives.
  • Lead Area Managers and Store Managers to achieve monthly and annual sales and profit targets.
  • Monitor market trends, competitor activities, and customer behavior to identify opportunities.
  • Represent the brand with key external stakeholders (malls, landlords, authorities).

Sales & Performance

  • Drive
    LFL growth
    ,
    ATV
    ,
    UPT
    , and
    conversion
    across all stores.
  • Review daily and monthly sales performance, highlighting key gaps and corrective actions.
  • Ensure each store operates at optimum productivity and profit levels.

P&L & Financial Control

  • Full accountability for country P&L, ensuring revenue, margin, and net profit targets are met.
  • Manage budgets and cost control measures.
  • Review financial performance regularly and take proactive action on variances.

Retail Operations & Standards

  • Ensure consistent store operations, customer service, and adherence to brand SOPs.
  • Oversee new store openings, renovations, and retail expansion plans.
  • Conduct regular store visits to monitor standards and performance.

Inventory & Merchandise Management

  • Ensure healthy stock levels and strong sell-through across all stores.
  • Coordinate with Supply Chain and Merchandising teams for allocation and replenishment.
  • Monitor aging stock, optimize assortment by store grade, and support buy planning.

People & Team Development

  • Lead, coach, and develop Area and Store Managers for performance and succession.
  • Set clear KPIs and conduct regular performance reviews.
  • Foster teamwork, accountability, and a results-driven culture.

Visual Merchandising & Brand Execution

  • Ensure brand guidelines and visual standards are consistently implemented.
  • Supervise in-store campaigns, launches, and seasonal updates to enhance customer experience.

Key Performance Indicators (KPIs)

  • Country Sales vs. Budget
  • LFL Growth %
  • Gross Margin & Net Profit
  • ATV / UPT / Conversion Rate
  • Customer Service & Audit Compliance
  • Staff Retention & Productivity

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