Product Communications Manager

At Qatar Airways, we craft cutting- edge inflight products, enhance passenger comfort, and drive innovation in aviation design. From concept to launch, our Product Development and Design (PDD) Team collaborates with industry leaders to create products that set new standards in travel. If you are passionate about innovation and design, this is your chance to make a lasting impact in the aviation industry. Join our Product Development and Design Team that transforms ideas into reality and shape the future of airline experiences

About the role

As the Product Communications Manager, you will support the development of compelling product and service narratives that bring Qatar Airways' customer experience vision to life. You transform product features, service attributes, and design decisions into stories that explain not only what we offer, but why it matters for our passengers. You will be working closely with the  teams across culinary, interiors, IFE, service, design and amenities, this role ensures every initiative is communicated with clarity, emotional resonance, and consistency.  

As part of your role, your responsibilities will be inclusive of, but not limited to the following:

• Assist in crafting communication strategies that articulate the vision, value propositions and defining attributes of products and services.
• Support development of product and service narratives that highlight both functional benefits and emotional outcomes for passengers.
• Contribute to building a centralized "single source of truth" for product insights, value propositions, briefs, and specifications.
• Contribute to story-driven communication tools such as product storyboards, persona-led narratives, concept evolution stories, and journey-based storytelling.
• Assist in gathering and reviewing customer insights, market research and industry trends to inform narrative positioning.
• Support senior leadership communication materials including decks, talking points and briefing notes by contributing research, narrative framing and message clarity. Ensure messaging alignment across all CX and Product divisions by supporting the Manager in developing consistent narrative pillars.
• Draft internal communication materials, including product fact sheets, briefing notes, launch narratives, and crew communication messages.

• Translate technical information and product specifications into simple, human-centred storytelling for internal stakeholders.

  Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You'll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community.
Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what's never been done before.
Together, everything is possible.

About you

• Bachelor's degree or equivalent in Communications, Marketing, Business, PR or a related field; a Master's degree is an advantage with minimum 10 years' experience in corporate communications, product marketing and/or strategy role.
• Strong understanding of customer experience (CX) principles.
• Experience working in airline, travel industry or branding agencies with familiarity in airline product & service concepts (e.g., cabin classes, seats, inflight services including, comfort, entertainment, catering and other onboard customer experience elements).
• Demonstrated ability to collaborate with SMEs and senior stakeholders to align product communications.

• Strong interpersonal and relationship-building skills 

  and market knowledge and alignment with the industry trends and leading practices.

• Proven track record of developing and delivering impactful communication strategies in large and cross functional environments.
• Exceptional written and verbal communication skills, with the ability to craft clear, engaging narratives for complex topics.
• Exceptional copywriting and editorial skills with a strong command of tone, clarity and messaging for diverse internal and external audiences.
• Strong stakeholder management skills and ability to influence without authority.
• Proficient with communication and content creation tools (e.g., MS Word, PowerPoint, Adobe Creative Suite, Content Management System (CMS) and proof-reading tools).
• Project management and organizational skills with the ability to manage multiple concurrent deliverables.
• Leadership and strategic thinking capabilities, with a proven ability to lead cross functional and multi-cultural teams in a fast-paced environment
• Dynamic individual, highly adaptable, curious, and driven by ideas.

About Qatar Airways Group

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We've grown fast, broken records and set trends that others follow. We don't slow down by the fear of failure. Instead, we dare to achieve what's never been done before.
So, whether you're creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

How to apply

If you're ready to join a progressive team and have a challenging and rewarding career, then apply now by uploading your CV and completing our application form.