Marketing Specialist
3 weeks ago
"Key Responsibilities:
Conduct primary and secondary market research to gather data on consumer demographics, preferences, and buying habits.
Analyze market data to identify trends, opportunities, and competitive threats.
Prepare and present reports on research findings, providing actionable recommendations for marketing and business strategies.
Monitor and report on industry developments, including competitor analysis and market conditions.
Collaborate with cross-functional teams, including product development, sales, and marketing, to inform decision-making.
Design and implement surveys, focus groups, and other research methods to gather customer feedback.
Stay up-to-date with industry trends and best practices in market research.
Qualifications:
Bachelor’s degree in Marketing, Business, Economics, or a related field.
2+ years of experience in market research, data analysis, or a similar role.
Strong analytical and critical thinking skills, with the ability to interpret complex data.
Proficiency in data analysis tools and software (e.g., SPSS, Excel, Google Analytics).
Excellent written and verbal communication skills, with the ability to present findings clearly.
Detail-oriented with strong organizational skills.
Ability to work independently and manage multiple projects simultaneously.
"
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