Marketing and Community Manager Labs

2 weeks ago


AlJumayliyah, Qatar Binance Full time

Responsibilities:

  • Developeffective marketing and brand communication planning and ultimatelyexpand Binance Labs digital footprint and brand awareness globallyacross different target audiences.
  • Quickly develop adeep understanding of the company's products and users;expand growth channels and traffic, and promote brand activities.
  • Select appropriate media according to respectivestrategic purposes; build rapport with tech, finance, and cryptorelated media, both traditional and digital.
  • Createcontents and incorporating SEO best practices into writing toexpand outreach.
  • Innovate new ways to increase brandawareness and keep up to date on modern marketing trends.
  • Coordinate AMAs, webinars and offline events as well asrevamp official social channels/ webpage to activate Binance Labsdeveloper community and share Binance know-hows.
  • Providemarketing and PR related value creation support (e.g., marketingplan advisory, media connections, etc.) as needed by portfolioprojects.

Requirements:

  • 5-7 years of marketing andcommunications experiences within the fintech/ VC/ blockchainspace.
  • Native level proficiency in both written andspoken English. Strong in communications and language expressioncapability (comfortable with hosting/ facilitating communityevents).
  • Content creation and/or editorial experience(in news, tech, finance preferred).
  • Proven track recordin managing communities in the web3 space, preferably withdeveloper relations experiences
  • Strong comprehensionability in finance and technology related topics; Understanding andexperience in blockchain technology is a plus.
  • Fundamental understanding of web traffic metrics, analytics andcontent optimization.
  • Experienced in media interactionand relationship development.
  • Self-driven and strongsense of ownership.
Working at Binance

  • Be a part of theworld's leading blockchain ecosystem that continues togrow and offers excellent career development opportunities
  • Work alongside diverse, world-class talent in anenvironment where learning and growth opportunities areendless


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