Marketing and Community Manager Labs
2 weeks ago
Responsibilities:
- Develop effective marketing and brand communication planning and ultimately expand Binance Labs digital footprint and brand awareness globally across different target audiences.
- Quickly develop a deep understanding of the company's products and users; expand growth channels and traffic, and promote brand activities.
- Select appropriate media according to respective strategic purposes; build rapport with tech, finance, and crypto related media, both traditional and digital.
- Create contents and incorporating SEO best practices into writing to expand outreach.
- Innovate new ways to increase brand awareness and keep up to date on modern marketing trends.
- Coordinate AMAs, webinars and offline events as well as revamp official social channels/ webpage to activate Binance Labs developer community and share Binance know-hows.
- Provide marketing and PR related value creation support (e.g., marketing plan advisory, media connections, etc.) as needed by portfolio projects.
Requirements:
- 5-7 years of marketing and communications experiences within the fintech/ VC/ blockchain space.
- Native level proficiency in both written and spoken English. Strong in communications and language expression capability (comfortable with hosting/ facilitating community events).
- Content creation and/or editorial experience (in news, tech, finance preferred).
- Proven track record in managing communities in the web3 space, preferably with developer relations experiences
- Strong comprehension ability in finance and technology related topics; Understanding and experience in blockchain technology is a plus.
- Fundamental understanding of web traffic metrics, analytics and content optimization.
- Experienced in media interaction and relationship development.
- Self-driven and strong sense of ownership.
- Be a part of the world's leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
- Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
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