Brand Manager

2 weeks ago

Doha, Baladīyat ad Dawḩah, Qatar Expertise Recruitment Full time
Analyze business trends and customer competitive activity to optimize the brand's offerings and Brand Equity.

  • Develop strategic plan for optimized productivity.
  • Review and improve organizational effectiveness by developing processes, overseeing employees, establishing a highly motivational work environment, and implementing innovative changes
  • Adhere to company standards for excellence and quality.
  • Seek out opportunities for expansion and growth by developing new business relationships.
  • Accurately report and forecast the business which would include monthly sales, promotions,
- and initiatives.

  • Work directly with Director & crossfunctional internal resources to plan and execute
- strategic plans with excellence.

  • Maintain and effectively use all budgets.
  • Review monthly sales and inventory data, seeking out opportunities to create sell through specific programs.
  • Oversee daytoday operations, assign weekly performance goals and ensure their completion, and accomplish your own goals.
  • Carefully monitor controllable expenses; detect deviations and take corrective actions.
  • Monitor the funds ensuring compliance with company policies.
  • Organize, coordinate and supervise inventory records and verify accuracy of data.
  • Responsible for the development, execution and performance of business strategies for
- revenue generation and market share growth.

  • Spearhead all expansion plans, including new store openings and franchise plans.
  • Protecting company assets and minimizing loss according to store standards and operating
- procedures, including workplace safety, inventory control and loss prevention.

  • Develop, implement, and maintain budgetary and resources allocation plans.
  • Delegate responsibilities to the bestqualified employees and enforce all policies, procedures, standards, specifications, guidelines, training programs, and cultural values.
  • Initiating and maintaining continuous evaluation of market data and information related to
- the market including competitive brands information and monitor brand performance vs. direct competitive brands.

  • Develop and recommend marketing and/or launch plans/strategies for assigned brands, including plans to correct shortfalls from planned results e.g., trade/consumer promotions/incentives.
  • Create & compare P&L statements.
  • Should be able to estimate future revenue by forecasting / predicting how much of a product or service will sell in the next week, month, quarter, or year.
  • Should be able to select and purchase (buying) products to satisfy the wants and needs of consumers.
  • Should be able to financially plan a budget that estimates the companys total revenue in a specific time period.
  • Liaison with principals/suppliers of brands assigned, plan and implement marketing platform, e.g., brand position, product forecast, merchandise flow, formalization of purchase orders.
  • Keep detailed sales and stock reports etc.
  • Ensure the good rotation of products by implementing brand guidelines.
  • Making sure that branding is consistent across advertising and campaigns so that brand
- remains recognizable, up to date and exciting to customers.

  • Work closely with the Head of Marketing to elevate the brand.
  • Ability to drive performance of the business through development of sound marketing strategies and tactical online and offline.
  • Ensure zero negative PR and drive positive PR.
  • Keeping abreast with the market trends, needs and best practices and creating innovative ways of improving business competitiveness
  • Create a strong internal communications plan and strategies.
  • Providing leadership and motivation to the team and develop growth strategy.
  • Be involved in the recruitment, appraisal process, mentoring and performance management of the team.
  • Recruit, onboard, and train highperforming employees to achieve objectives for sales, profitability, and market share.
  • Accountable for by working closely with Head of Finance to create and manage annual
- budgets, P&L, balance sheet and cash-flow of the business.

  • Encourage and create an environment that promotes innovative thinking and practices.
  • Responsible for bringing various departments together to drive results.
  • Strong and consistent reporting of key business performance results to the management.
  • Strong communicator with the ability to lead the team to execute.
  • Resolve internal staff conflicts efficiently and to the mutual benefit of all involved.

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