Trade Marketing Executive

2 weeks ago


Baladīyat al Ghuwayrīyah, Qatar Landmark Retail Group Full time


Key Duties & ResponsibilitiesCreating and implementing the Trade Marketing strategy Managing thetrade spend and allocating the Advertising & Promotion(A&P) budget across all brands.

Building relationships withkey suppliers, identifying new revenue opportunities Supervisingall trade promotion (placing promotions based on marketingcalendar), Collate competitive research on window schemes, seasonlaunches, sales, promotions and offers.

Category management workingwith each brand manager (planogram, promotion, merchandizing,communication) for stores or special projects, Executing BTLactivities (new store launch and consumer promotions) Manage theproduction of marketing materials, including leaflets, posters, andflyers - writing and proof-reading copy, and liaising withdesigners and printers.

Review the effectiveness of advertisementpromotions and take corrective actions. Assist Graphic Designer insupplier and vendor management - approving samples, negotiatingcost, new material development etc. Collate competitive research onwindow schemes, season launches, sales, promotions and offers.
Footfall drive, plan and implement events and promotions toincrease footfall in malls and instore. Interact with brand visualmerchandiser and coordinate with corporate brand team for all instore branding related requirements. Collaborate with managers inpreparing budgets and monitoring expenses. Familiarity with socialmedia and web analytics

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