Marketing Specialist F&b

2 weeks ago


Doha, Baladīyat ad Dawḩah, Qatar United Village Food Full time

NEW VACANCY

MARKETING SPECIALIST

LEADING FOOD INDUSTRY

IN DOHA
FLUENT ENGLISH & ARABIC

We are looking for a highly skilled and motivated Marketing to lead our growing team in Doha, Qatar.

Minimum 5 years experience in Qatar.

OVERVIEW OF ROLE
The F&B Marketing Specialist is responsible for developing, implementing, monitoring and evaluating all marketing communications strategies for the F&B outlets including advertising, promotions, public relations, e-commerce, social

media and collateral with focus on driving incremental revenue in line with the overall visions and objectives of the outlets.


KEY RESPONSIBILITIES

Planning Marketing Strategy

  • Develop and implement a strategic integrated marketing communications plan and correlation expenditure budgets annually
  • Regularly define and identify most effective communication channels to promote existing products and services
  • Develop advertising opportunities (special printed media, radio, other)

Creating marketing content

  • Manage digital marketing and social media activity across the various social media platforms including the development of content and analysis of reach and conversion
  • Source for and promote events that will drive traffic to the F&B outlets and grow revenue
  • Experience in SEO (search engine optimization)

Brand Management Awareness

  • Coordinate and manage media/public interest to generate coverage and maintain awareness of the branded outlets
  • Handle and coordinate all media request, media releases, enquiries and presentationshosting media, influencers and VIPs to drive quality media and impactful word of mouth
  • Keep current with marketing trends, competitive analysis, new communication techniques and digital platform, in order to explore and recommend creative ways to reaching out to target audience groups
  • Plan monthly promotional calendar with outlet managers generating ideas for new offerings
  • Evaluate and prepare reports showing the results of marketing campaigns (ROI)
  • Maintain effective internal communications to ensure all relevant internal departments and regional office are kept informed of marketing objectives

Customer Engagement

  • Build and maintain customer database and engage through regular customer communiqués as in newsletters, loyalty programs
  • Support operations team in managing guest experience on site, be visible and be part of the face and the host of the outlets
  • Respond to media or customer queries and complaints and host special events in conjunction with management to promote the outlets

ESSENTIAL CRITERIA
At least 5 years in related marketing, social media and lifestyle F&B industry in Qatar

  • Has genuine interest in F&B, lifestyle and night life
  • Strong network of connections is an asset, including media, bloggers, social influencers and industry partners
  • Selfmotivated, creative flair, eye for detail, up to date in lifestyle trends, secure on social platform
  • Computer proficiency, skilled in digital marketing and social media softwaretools
  • Embrace the culture of the brands
COMPENSATION & BENEFITS

SALARY AND BENEFITS:

  • Annual flights
  • End of service benefit
  • Medical insurance

Salary:
QAR6, QAR8,000.00 per month

Ability to commute/relocate:

  • Doha: Reliably commute or planning to relocate before starting work (required)


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