Senior Manager Digital Marketing amp Media

2 weeks ago

Doha, Baladīyat ad Dawḩah, Qatar Talent Pal Full time
Business Unit: QNBQatar Division: Communications Department: Marketing &Communications Country: Qatar Closing Date: 01Dec2024 About QNB

Established in 1964 as the countrys first Qatariownedcommercial bank QNB Group has steadily grown to become the largestbank in the Middle East and Africa (MEA)region.

QNB Groups presence through itssubsidiaries and associate companies extends to more than 31countries across three continents providing a comprehensive rangeof advanced products and services. The total number of employees ismore than 28000 serving up to 20 million customers operatingthrough 1000 locations with an ATM network of 4300machines.

QNB has maintained its position as oneof the highest rated regional banks from leading credit ratingagencies including Standard & Poors (A) Moodys (Aa3) andFitch (A). The Bank has also been the recipient of many awards fromleading international specialised financialpublications.

Based on the Groups consistentstrong financial performance and its expanding internationalpresence QNB currently ranks as the most valuable bank brand in theMiddle East and Africa according to Brand FinanceMagazine.

QNB Group has an active communitysupport program and sponsors various social educational andsporting events.

Role Summary:

The Digital Marketing Manager will be responsible forplanning developing implementing and managing the overall digitalmarketing ecosystem across paid owned and earned channels. Theincumbent will provide marketing campaigns that promotes QNBs brandproducts and services. In addition they will lead all the banksdigital channels such as website physical and virtual network andall upcoming digital platforms. Further to that and to ensure acohesive online and offline communication the incumbent willoverlook the offline media discipline and ensure he / she providesintegrated communications.

RoleDescription:
  • Developing and leading theorganisations annual digital marketing plan across Paid Owned andEarned Media including PPC (Pay Per Click) SEO (Search EngineOptimization) Social Media Affiliates across local andinternational markets
  • Track and measure SEO andGoogle analytics metrics and provide ongoingreporting.
  • Plans and execute all web SEO/SEMdatabase marketing email social media and display advertisingcampaigns.
  • Setting up and optimizing PPCcampaigns for all
  • Measures and reportsperformance of all digital marketing campaigns and assesses againstgoals (ROI & KPI).
  • Devisinginnovating digital marketing campaigns that feed into theorganizations overarching marketingstrategy
  • Implementing strategies to drivetraffic to QNBs website including SEO andPPC
  • Creation and maintenance of the digitalmarketing policy and framework
  • Leadnegotiations across local and international markets on key mediabookings and contract to ensure optimized exposure at preferentialcosts.
  • Devising MarTech solutions forexcellence in planning operations and customerexperience
  • Implement the departmental policiesand procedures which will set out the principles methodology andtechniques to establish effective presence across both offline andonline channels.
Qualifications:
  • Bachelors degree in InformationTechnology / Communications and PublicRelations.
  • Minimum of 8 years experience in arelated field.
  • Working knowledge of HTML CSSand JavaScript
  • Experience in setting up andoptimizing PPC campaigns
  • Working knowledge ofad serving tools
  • Excellent oral and writtencommunication skills in English and Arabic(preferred).
  • Solid management experience andrecord of accomplishment in motivating and building strongteams.
  • Ability to manage multiple projects in afastpaced deadlinedriven environment
  • Knowledgeof standards and best practices for onlinemedia.
  • Strong analytical forecasting andresearch skills.
  • Strong skills for networkingand relationship building.
  • Experience enablingstrong interdepartmentalrelationships.
  • Resilient with the ability towork to deadlines and maintain high levels of professionalism underpressure.
Note: youwill be required to attach the following:
1. Resume / CV
2. Copy of Passport or QID
3. Copy ofEducation Certificate This jobhas been sourced from an external job board.
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