Senior Social Media Manager, Doha
3 days ago
mc Group is the No.1 communication agency in Europe, the No.1 in GCC/MENA, No. 6 in Asia Pacific and No. 11 worldwide. As the only German-led global communication network, mc Group is present in more than 80 countries on all five continents. Moreover, mc Group is the world market leader in Nation Branding including tourism promotion and investment promotion.
As a fully integrated agency, mc Group's portfolio includes public relations, advertising and media planning, social media and digital, sport/youth/music marketing, event management and TV production. Our clients include major national and international brands, associations, governmental institutions and media companies.
We are looking for a
Your responsibilities:
- Develop and implement social media plans aligned with overall marketing and communication strategy
- Manage the development of monthly social media calendars and ensure timely preparation of draft content for approval to ensure timely publishing of content
- Develop original written and visual content such as graphics, videos, GIFs, infographics and other multimedia formats that are optimized for each channel
- Recommend tools to optimize management of social media accounts and enhance efficiency in the creation of social media content
- Monitor the latest trends and competitor activities to make recommendations to optimize content strategies
- Monitor and manage our social media communities ensuring timely and accurate responses to all enquiries and online engagement with our audience in line with our brand and messaging guidelines
- Track and analyze social media metrics and prepare regular reports on social media performance, insights and trends
- Utilize data insights to provide actionable recommendations to enhance client's social media activities
- Collaborate with the digital marketing team to integrate organic social media campaigns with overall digital marketing initiatives.
- Identify and cultivate relationships with influencers, brand advocates and partners to amplify brand reach and engagement.
Your profile:
- You have a bachelor's degree in English, Journalism, Communications, Marketing, or related field.
- You have 8+ years of proven experience as a senior writer or similar role, preferably as a journalist or in B2B or government roles. GCC experience is a plus.
- You have a strong portfolio that demonstrates a diverse range of writing across multiple formats and platforms. You will have experience of writing both short-form marketing copies and long-form articles and op-eds.
- English proficiency is a must, Arabic proficiency is a plus.
- Exceptional writing, editing, and proofreading skills with impeccable attention to detail.
- Ability to translate complex information into clear and engaging content for various audiences.
- Strong research and analytical skills to gather and interpret data for content development.
- You have a demonstrable track record of successfully managing social media platforms and driving engagement and growth.
- You have in-depth knowledge of social media platforms, their respective best practices, and emerging trends.
- Proficiency in social media management tools and analytics platforms.
- Strong copywriting and editing skills with the ability to create compelling and engaging content.
- Excellent communication, interpersonal and organizational skills.
- Creative thinker with a passion for digital marketing and social media innovation.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Team player with strong leadership qualities and the ability to collaborate effectively across teams.
We offer:
- International team working for international clients.
- Free training opportunities provided by our mc Academy.
- Work in a 360°-integrated communications agency.
We offer highly motivated and results-driven individuals an exciting opportunity in one of the world's leading communication and advertising agencies working on international communications for renowned international brands and institutions.
We look forward to your application (CV, cover letter, certificates and references specifying your salary expectations and your earliest starting date).
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