Senior Marketing Executive
4 days ago
Role Overview:
We are looking for a Senior Marketing Executive with a passion for luxury retail to develop and execute innovative marketing strategies that drive brand visibility, customer engagement, and sales while maintaining the exclusive positioning of our brand.
Key Responsibilities
- Campaign Management: Lead the creation and execution of integrated marketing campaigns across digital, social, print, and in-store channels, tailored to the luxury retail sector.
- Brand Consistency: Ensure the brand's messaging and visual identity remain consistent across all touchpoints, reinforcing its premium and exclusive image.
- Digital Marketing: Oversee digital marketing efforts including SEO, social media, email marketing, and influencer partnerships to drive online engagement and e-commerce sales.
- Event Management: Plan and execute exclusive events, product launches, and experiences for high-net-worth customers and VIP clients.
- Market Insights: Conduct research on industry trends, competitor strategies, and customer preferences to inform and refine marketing strategies.
- Performance Tracking: Monitor and analyze marketing campaign performance, optimizing strategies based on ROI and key performance metrics.
- Collaboration: Work closely with internal teams (sales, PR, creative) and external agencies to execute seamless marketing strategies and deliver high-impact results.
Qualifications
- 5+ years of experience in marketing, preferably within luxury retail or premium brand.
- Expertise in digital marketing, campaign management, and luxury brand positioning.
- Strong understanding of the luxury retail market and consumer behavior.
- Excellent communication, project management, and collaboration skills.
- Creative, detail-oriented with a strong focus on delivering exceptional customer experiences.
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