Brand Manager
2 weeks ago
Client of REEQWEST HR Consultancy Solutions
Job Summary
Our client aims to be the pioneers of the coffee industry globally with a different concept, a simple and innovative idea new to the industry.
Client is looking for a talented and creative Brand Manager to join our team. The ideal candidate will be responsible for developing and implementing brand strategies to achieve growth objectives and enhance our brand image in the market.
Key Responsibilities:
- Develop and execute brand strategy to ensure market differentiation and uniqueness.
- Manage and implement marketing and advertising campaigns, both traditional and digital, to effectively reach the target audience.
- Analyze market performance and competitors to identify opportunities and challenges, making data-driven decisions.
- Oversee brand content across all platforms, including social media, website, and promotional materials.
- Coordinate with design, marketing, and sales teams to maintain brand consistency across all branches.
- Monitor customer feedback and market trends to optimize marketing strategies and engagement.
- Manage the brand budget to ensure the best return on investment.
- Collaborate with media and influencers to increase brand awareness and market presence.
- Plan and organize promotional events and activities to enhance customer experience and brand loyalty.
- Measure and report the performance of all marketing campaigns, assessing ROI (Return on Investment) and key performance indicators (KPIs) to optimize future strategies.
Qualifications & Experience:
- 3-5 years of experience in marketing or brand management, preferably in the food & beverage industry.
- Strong understanding of digital marketing tools and data analytics.
- Excellent analytical skills to interpret customer behavior and market trends.
- Exceptional communication and teamwork skills.
- Ability to manage multiple projects simultaneously and achieve set objectives.
- Creativity and innovation in developing successful marketing campaigns.
- Proficiency in English and Arabic (spoken and written).
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