Brand Manager

2 weeks ago

Doha, Baladīyat ad Dawḩah, Qatar Expertise Recruitment Full time
Job Description

  1. Analyze business trends and customer competitive activity to optimize the brand's offerings and Brand Equity.
  2. Develop strategic plan for optimized productivity.
  3. Review and improve organizational effectiveness by developing processes, overseeing employees, establishing a highly motivational work environment, and implementing innovative changes.
  4. Adhere to company standards for excellence and quality.
  5. Seek out opportunities for expansion and growth by developing new business relationships.
  6. Accurately report and forecast the business which would include monthly sales, promotions, and initiatives.
  7. Work directly with Director & cross-functional internal resources to plan and execute strategic plans with excellence.
  8. Maintain and effectively use all budgets.
  9. Review monthly sales and inventory data, seeking out opportunities to create sell through specific programs.
  10. Oversee day-to-day operations, assign weekly performance goals and ensure their completion, and accomplish your own goals.
  11. Carefully monitor controllable expenses; detect deviations and take corrective actions.
  12. Monitor the funds ensuring compliance with company policies.
  13. Organize, co-ordinate and supervise inventory records and verify accuracy of data.
  14. Responsible for the development, execution and performance of business strategies for revenue generation and market share growth.
  15. Spearhead all expansion plans, including new store openings and franchise plans.
  16. Protect company assets and minimize loss according to store standards and operating procedures, including workplace safety, inventory control and loss prevention.
  17. Develop, implement, and maintain budgetary and resources allocation plans.
  18. Delegate responsibilities to the best-qualified employees and enforce all policies, procedures, standards, specifications, guidelines, training programs, and cultural values.
  19. Initiate and maintain continuous evaluation of market data and information related to the market including competitive brands information and monitor brand performance vs. direct competitive brands.
  20. Develop and recommend marketing and/or launch plans/strategies for assigned brands, including plans to correct shortfalls from planned results e.g., trade/consumer promotions/incentives.
  21. Create & compare P&L statements.
  22. Estimate future revenue by forecasting/predicting how much of a product or service will sell in the next week, month, quarter, or year.
  23. Select and purchase products to satisfy the wants and needs of consumers.
  24. Financially plan a budget that estimates the company's total revenue in a specific time period.
  25. Liaison with principals/suppliers of brands assigned, plan and implement marketing platform, e.g., brand position, product forecast, merchandise flow, formalization of purchase orders.
  26. Keep detailed sales and stock reports.
  27. Ensure the good rotation of products by implementing brand guidelines.
  28. Ensure branding is consistent across advertising and campaigns so that the brand remains recognizable, up to date and exciting to customers.
  29. Work closely with the Head of Marketing to elevate the brand.
  30. Drive performance of the business through the development of sound marketing strategies and tactical online and offline.
  31. Ensure zero negative PR and drive positive PR.
  32. Keep abreast with the market trends, needs and best practices and create innovative ways of improving business competitiveness.
  33. Create a strong internal communications plan and strategies.
  34. Provide leadership and motivation to the team and develop growth strategy.
  35. Be involved in the recruitment, appraisal process, mentoring and performance management of the team.
  36. Recruit, onboard, and train high-performing employees to achieve objectives for sales, profitability, and market share.
  37. Accountable for working closely with Head of Finance to create and manage annual budgets, P&L, balance sheet and cash-flow of the business.
  38. Encourage and create an environment that promotes innovative thinking and practices.
  39. Responsible for bringing various departments together to drive results.
  40. Ensure strong and consistent reporting of key business performance results to the management.
  41. Strong communicator with the ability to lead the team to execute.
  42. Resolve internal staff conflicts efficiently and to the mutual benefit of all involved.
Requirements

  1. Bachelor's degree in marketing or business with a concentration in marketing.
  2. Minimum 10 years of Brand Management experience in the retail industry.
  3. Proven experience in one of the following fields is a must: Men's Fashion, Home Fashion, or Luxury Perfumes.
  4. Proven experience in Retail Buying is a must.
  5. Proven experience in a similar managerial role.
  6. Strong decision-making ability.
  7. Excellent communication, collaboration, and delegation skills.
  8. Proven ability to develop and achieve financial plans.
  9. Ability to motivate and lead employees, and hold them accountable.
  10. Strong working knowledge of operational procedures.
  11. Excellent communication, management and analytical skills, leadership.
  12. Strong computer skills.
  13. Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field. Mature, impartial yet compassionate leader.
  14. Resourceful in bringing in different elements together during challenging situations.
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