Digital Marketing Officer

Education Bachelor of Arts(Communication)

Job Description

The Digital Marketing Officer is a performance-led digital marketer responsible for improving HEC Paris, Doha's digital experience, strengthening organic and paid channels, and driving high-quality lead generation across Qatar and the GCC. This role combines hands-on media buying, website and landing page optimization, SEO and AI-search visibility, social listening, and data-led reporting. The role works closely with the Head of Marketing to translate brand positioning into effective digital journeys, campaigns, and channel plans, while supporting CRM integration and automation in partnership with relevant internal and external specialists.

Desired Candidate Profile

• Eligible candidates must be current residents of Qatar and hold a valid Qatar ID. International applications will not be considered for this role.
• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, Data Analytics, Computer Science, or a related field. A master's degree is an advantage
• Minimum 8+ years of experience in digital marketing, with a strong focus on performance marketing, media buying, and lead generation
• Strong hands-on experience managing paid campaigns across LinkedIn, Google, Meta, and other relevant platforms
• Proven experience improving website performance, landing pages, CRO, and digital user journeys
• Strong experience with SEO, SEM, analytics, campaign reporting, and digital optimization
• Experience with CRM platforms such as Salesforce and with campaign attribution, lead tracking, segmentation, and dashboards
• Experience managing external agencies and holding partners accountable against clear KPIs
• Experience in higher education, executive education, premium services, or other high-consideration sectors is an advantage
• Prior experience in Qatar and/or the GCC region is an advantage
• Strong analytical mindset with the ability to translate data into clear recommendations and stories
• Advanced knowledge of GA4, campaign reporting, dashboarding tools such as Looker Studio, and performance tracking
• Strong expertise in SEO, GEO, SEM, CRO, paid media optimization, audience targeting, and retargeting
• Strong understanding of social listening, competitor tracking, audience insight generation, and organic and paid channel integration
• Familiarity with AI-enabled marketing tools, AI-search visibility, and content discoverability best practices
• Ability to translate brand positioning into digital campaigns, landing pages, and conversion journeys
• Excellent written and verbal communication skills in English. Arabic is a plus
• High attention to detail, strong ownership, and strong stakeholder management skills
• Graphic design capability, or experience briefing designers effectively, is a strong plus
• Highly organized with strong project management and multitasking abilities
• Data-driven, structured, and methodical approach to problem-solving
• Proactive and results-oriented mindset with a focus on continuous improvement
• Ability to work collaboratively across teams and with external partners
• Adaptable and comfortable working in a fast-paced, dynamic environment
• Demonstrates ownership, accountability, and initiative
• Willingness to work flexible hours, including evenings and weekends when required