Digital Marketing Specialist
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Industry Information Technology and Services
Job Purpose
The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels. The role requires expertise in online advertising, content marketing, email, SEO/SEM, and analytics to drive brand awareness, engagement, and lead generation.
Experience
2–4 years
Location
Doha, Qatar
Schedule
Full Time
Key Responsibilities
- Plan and manage digital marketing campaigns across platforms (Google Ads, social media, email, etc.).
- Create, publish, and optimize digital content in line with brand and business objectives.
- Monitor campaign performance and provide insights for continuous improvement.
- Manage social media accounts, develop content calendars, and engage with audiences.
- Execute paid advertising campaigns (PPC, display, remarketing) with measurable ROI.
- Support SEO/SEM strategies in collaboration with SEO specialists and content teams.
- Use analytics tools (Google Analytics, Data Studio, social media insights) to track KPIs.
- Stay updated with the latest digital marketing trends and technologies.
- Coordinate with cross-functional teams to align marketing initiatives with overall business goals.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 2–4 years of proven experience in digital marketing.
- Hands‑on experience with Google Ads, Facebook Ads, Linked In Campaign Manager, or similar.
- Strong understanding of SEO, SEM, and social media marketing.
- Proficiency with marketing automation tools (Hub Spot, Mailchimp, Marketo, etc.).
- Strong analytical skills with the ability to interpret data and provide insights.
- Candidates must be currently residing in Qatar.
Preferred Certifications
- Google Analytics (GA4) Certification Google Ads Certification (Search, Display, Video, Shopping) Hub Spot Digital Marketing Certification Facebook Blueprint Certification Linked In Marketing Solutions Fundamentals Hootsuite or Sprout Social Social Media Certification
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