Digital Marketing Specialist

3 weeks ago


Doha, Qatar Talent Pal Full time

We are looking for an experienced and handsonDigital Marketing Specialist with good understanding of digitalmarketing automation tools and software. Ideally from a furnitureor luxury retail background you will be responsible for all aspectsof digital marketing from the development of our annual digitalmarketing plan its execution and daytoday oversight; includinggenerating leads conducting market research and actively engagingwith the business to optimize the performance of our digitalstrategies to creating innovative promotions and ownership of oursocial media and website. Youll be responsible for the digitalmarketing budget and its ROI.

A bachelors degreein marketing or a related field is an essential requirement orcertificates in digital marketing and websitedevelopment/optimization. Candidates should be equipped withrealworld exercises practical assignments and handsonprojects.

Summary:

ADigital Marketer also known as a Digital Marketing Specialist isresponsible for devising marketing campaigns to maintain a brand.Marketing professionals perform market research strategize withother marketing professionals and create content for marketingcampaigns to maximize their effectiveness.

Therange of digital channels the constant upgrade of digitaltechnology and the evolving strategies make the scope of digitalmarketing immense. Primarily a digital marketer is in charge of allthe digital channels and uses them to drive brand awareness andgenerate leads. That is to say a digital marketers roles andresponsibilities involve overseeing and development of the overallcontent strategy for an enterprise as well as marketingcampaigns.

Digital marketer is also responsiblefrom designing marketing campaigns to maintaining and supplying theright content for a business campaign managing social mediaengagement and quantitative analysis of website traffic. Enhancingcreativity of marketing campaign as well as techskills.

Functions:

Yourduties will consist of but will not be limitedto:

Develop marketing strategies thatalign with the organizations business goals.

Research competitors pricing and products.

Manage and execute campaigns across various digital channelsincluding email social media search engines and displayadvertising.

Measure digitaltraffic.

Monitor social media and GoogleAnalytics.

Optimize paid advertising campaignsusing SEO and other tools.

Measure and report onthe performance of digital marketing campaigns and assess againstgoals (ROI and KPIs).

Monitor project status andbudget.

Conduct market research and analyzetrends to identify new opportunities and improve campaignperformance.

Collaborate with crossfunctionalteams including creative content and web development to produceengaging content and optimize user experience.

Stay uptodate with emerging digital marketing trends andtechnologies.

Skills:

Bachelors degree in marketing communications or relatedfield.

5 years of experience in digitalmarketing or related field.

Strong understandingof digital marketing channels including SEO PPC social media emailmarketing and display advertising.

Proficient inmarketing automation tools.

Excellent analyticalskills and experience with web analytics tools (e.g. GoogleAnalytics).

Strong project managementskills.

Excellent written and verbalcommunicationskills.

Qualifications:

*Must have proven work experience in RetailIndustry.

* Should be locally available inQatar.

* Must have a valid QID and able toprovide NOC.

Job Type:Fulltime

Ability tocommute/relocate:

  • Doha: Reliablycommute or planning to relocate before starting work(Required)

ApplicationQuestion(s):

  • Can you joinimmediately

Experience:

  • DigitalMarketing: 4 years(Required)

Location:

  • Doha(Required)
This job has been sourced from anexternal job board.
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