Senior Marketing Manager

4 weeks ago


Doha, Qatar elev8 education Full time

 

Elev8 is seeking to hire a Senior Marketing Manager focused on marketing strategy in the Middle East. The successful candidate’s responsibilities will include brand positioning, go-to-market campaigns to drive customer acquisition, and the development of strategic sales and marketing channels. Based in Doha and reporting to the elev8 Head of Global Marketing, you will partner with regional sales and business development teams and will play a critical role in helping to grow elev8 within the region. Equipping workforces with digital skills to succeed in the future. Elev8 is the leading partner for global skilling and transformative education initiatives for enterprises and governments. The most respected organizations rely on us to help them reach their digital transformation goals. Governments look to us to prepare their citizens for the jobs of the future. If you want to grow in your career and make an impact every day, come join our global team. Responsibilities • Work with the regional sales and business development team to develop a marketing plan and budget aligned to sales targets. Oversee implementation of that marketing plan, including ABM campaigns, events, digital marketing, webinars, PR and social media, setting goals and targeted revenue contribution focused on lead generation. • Coordinate marketing efforts to broaden and boost the regional awareness of elev8 as a leader in global digital skilling, ensuring that our brand message is strong and consistent across all channels and marketing efforts. • Ensure marketing campaigns are executed to the highest quality standards positioning elev8 as a regional and global market leader. • Work closely with the delivery team to develop and promote new products, and work to identify potential strategic partners in the public and private sectors to create new lead generation channels alongside the country sales managers. • Maintain knowledge on current and emerging customer markets, and monitor and evaluate the competitive environment and trends to ensure plans and activity are relevant to the market and needs of the business. • Monitor user experience and develop strategies to analyze future requirements for new products and assist to prepare appropriate market strategies to drive efficient return on investments. • Prepare and manage budgets, while managing and reporting on the ROI of marketing investments in terms of conversion rates along the funnel and pipeline achieved.



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