Senior Performance Marketing Consultant

7 months ago


Doha, Qatar Starlink ME Full time

Responsible for the management of digital activities across social, search and display platforms. Plan and execute the paid digital media campaigns as well as manage the optimization and reporting. Will be essential in ensuring that integrated digital strategies are aligned with objectives in collaboration with cross-functional teams.
- Oversee growth in performance to meet business goals and strategies.
- Strategize, execute, monitor and manage campaigns across multiple platforms.
- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.
- Identifying and testing new channels to continue to meet or exceed established critical metrics.
- Working closely with the management to share funnel conversion improvement ideas, feedback, present results and recommendations.
- Manage a test and learn strategy across traffic to drive insight into brand traffic behavior.
- Plan and optimize landing page testing.
- Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads - A/B testing.
- Collaborate with data science and marketing teams to discover, test data-driven ways to optimize performance.
- Document campaign evolution to monitor overall performance and identify best practices.
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.

**Qualifications**
- Bachelor’s or a master’s degree in marketing or a quantitative, test-driven field.
- 10+ years of experience in MarTech & marketing data or operational marketing role(s) preferably in consultancy or agency with regional exposure.
- Prior experience in a similar role as well as experience building effective multi-channel marketing strategies and analytics for G2G/B and G2C including PPC, SEO, social display and other digital channels.
- Well-versed in mobile marketing, specifically acquisition.
- Hands-on experience in tag management, analytics or visualization platforms such as Google Analytics/GTM, Adobe Analytics, Tealium, Tableau and Qlik, etc.
- Experience in marketing automation platforms, marketing clouds, CRM, ad platforms, data modelling or A/B & multivariate testing methodologies is a plus.
- Able to collect, gather, visualize and analyze information in details and therefore, make decisions the most effective way.
- Excellent communication skills, detail-oriented, and with the ability to interact with different levels of end users and technical resources.
- Able to work both independently and as a member of a cross-functional team with strong sense of ownership.
- Excellent communication, presentation, and storytelling skills.
- Ability to navigate ambiguity to drive the design cycle.
- A self-starter attitude that’s comfortable with constant change.
- A creative problem solver who can think things through analytically and navigate ambiguity.
- Proven ability to think strategically with an understanding of long-term business vision balanced with short-term realism.
- Proven track record in making things happen - delivering results quickly and efficiently.
- A proactive can-do attitude, full of great ideas and able to get stuff done autonomously.
- Significant commercial awareness and the ability to quickly differentiate most impactful tasks/projects.
- Ability to execute high quality work in a fast-paced environment - strong adaptability.
- An intrapreneur who has grit, and an ability to solve complex challenges for the business, from the ground up.

MarTech #SEO #tagmanagement #googleAnalytics

Application Question(s):

- Do you have a valid Qatar ID?
- Do you have an NOC?
- Salary Expectation:

- Notice period:



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