E-commerce Content Specialist

6 months ago

Qatar Talent Pal Full time

About the role

As the E-commerce Content Specialist, you will be responsible for sustaining a high level of shopper conversion & experience within QDF eStore via developing & maintaining appealing & engaging content for the eStore visitors, keeping the QDF Product Catalogue & web-site pages up-to-date, securing completeness & timeliness of product information, and overseeing the involved 3rd party solution providers & their operations.

**Key Accountabilities include, but are not limited to**:

- Track & implement product list & product information updates to keep the QDF Product Catalogue complete & up-to-date
- Source assets & textual content from brands and/or oversee their creation/adaptation by agency partners/creative marketing team to provide high-quality Basic, Advanced & Rich eContent for online shoppers
- Harmonize & enrich textual product content to maintain a high level of data clarity & accuracy within the QDF Product Catalogue
- Develop and update product attribute specifications and QDF E-Content standards based on competitive research, benchmarks, and channel/category trends to keep QDF's online offer relevant & appealing to customers
- Perform PIM (Product Information Management) content & eShop engagement analytics to identify and action needs for improvement within area of responsibility
- Liaise with the selected PIM provider to maintain a high level of service & up-to-date PIM configuration, oversee respective work-flows
- Maintain & manage an up-to-date & effective pool of eContent & catalogue-related agencies for QDF in accordance with QDF’s procurement policies to ensure fast & cost-effective content sourcing
- Assist in the development & implementation of non-product content, campaigns and landing pages within the eShop to provide the highest quality of shopping experience
- Work closely with QDF’s eCommerce & Digital teams to support in the deployment of SEO and personalization
- Perform other department duties related to his/her position as directed by the Head of the Department

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge.
Join us as we dare to achieve what’s never been done before.

About you
- Bachelor’s Degree or Equivalent with Minimum 4 years of job-related experience

**- Experience working with eContent**: PIM (Product Information Management Software)/Product information & CMS (Content Management System)
- Experience working in E-Commerce/Digital-related teams
- Experience working with external parties (agencies, suppliers)
- Experience working for an online retailer is preferred
- Experience with Web analytics is preferred
- Advanced MS Excel proficiency
- Fluent English
- Understanding of SEO (Search Engine Optimization) and Digital Shelf fundamentals
- Understanding of UX (User Experience) & Customer Journey principles
- Ability to establish efficient communication (both within the company & with external parties)
- High level of ownership & professional independency
- Structured & systematic approach to work
- Great attention to detail and results-driven mindset
- Understanding of online Content Optimization based on campaign deliverables is preferred

Qatar Airways Group

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination.
Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

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