Digital Marketing Specialist

2 weeks ago


Qatar TecCentric Full time

**Job Summary**:
**Principal Responsibilities**:

- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, website, whitepapers, ebooks, reports, webinars, infographics, etc.)
- Prepare monthly social media content calendars with shareable content appropriate for specific networks to spread both our company’s brand, the brands we represent, and our content.
- Bring a new innovative perspective and explore new ways to engage and identify new social networks to reach our target buyers.
- Manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, YouTube, and additional channels that may be deemed relevant.
- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
- Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
- Work alongside other marketers to help distribute content that educates and entertains our audience and supports marketing goals.
- Drive consistent, relevant traffic and leads from our social network presence.
- Develop and manage digital prospecting and remarketing campaigns.
- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.
- Identify and test new channels to continue to meet or exceed established critical metrics.
- Work closely with the management to share funnel conversion improvement ideas, feedback & present results.

**Qualifications**:

- You have a degree in Marketing, Communications, Media, Business Administration, or a related field.
- You have prior experience in a similar creative role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
- You are a highly goal-oriented individual and have excellent communication skills.
- You work independently but can still be a great team player.
- You are accountable and work well with deadlines.



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