Senior Marcomms Manager
1 week ago
The marketing communications team are responsible for ensuring the timely, accurate and impactful delivery of the brand marketing message to its intended audience. The role entails managing a team of online and offline channel specialists, who will build and execute media plans in line with brand marketing strategies and objectives.
The team will work closely with brand marketing managers, creative and analyst teams to optimize campaigns in order to achieve maximum cost-effectiveness on media spend.
In short, they are responsible for all forms of paid, owned and earned media. In addition, the team are also responsible for the management of media partner relations, building and maintaining marketing communication capabilities and managing digital assets.
The senior marcomms manager will be a multi-channel expert with a heavy bias towards digital and CRM.
Their responsibilities include but are not limited to:
- Maximising the performance of a team of online and offline media buyers, as well as CRM marketers
- Maintaining relations with media and PR agencies and other external partners such digital advertising providers, DMCs and media publishing companies.
- Enhancing the overall marketing capabilities of the team
- Working closely with internal stakeholders and teams to ensure the impactful delivery of the marketing message.
- Owning the management of all digital assets
- Keep abreast of all industry news, trends and development.
- Work with team on creating omnichannel marcomms plans that reach the customer across multiple touchpoints.
**Requirements**:
- Working knowledge of media planning across multiple channels.
- Strong analytical and numerical skills and ideally in-depth knowledge of analytics tools such as GMP and GA
- Effective communicator who will be able to take complex solutions and distil them into simple to understand, business related scenarios.
- Thorough understanding of the technical setup required to efficiently monitor and report on campaigns
- Working knowledge of RTB management systems
- Expert skills on delivering results for multiple stakeholders
- Wide knowledge of marketing channels, both online, offline and CRM, and how they integrate within a wider strategic plan.
- 10+ years media buying experience from operational roles - agency or client side, at least 5 in managing a team.
- Proven skills in improving media buying performance and growing revenue
- Commercially savvy and experience managing activity against sales/revenue targets
- Team player with a collaborative approach and confidence to challenge ways of working when appropriate
- Innovative and passionate about marketing in general and media buying in particular
- Demonstrable experience in innovating within the space of media buying.
- Agency and partner management experience
**Job Types**: Full-time, Permanent
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