Copywriting and Asset Specialist

2 weeks ago


Doha, Qatar Qatar Airways Full time

**We at Discover Qatar and Qatar Airways Holidays aim to create and deliver unique and unforgettable experiences of Qatar served up through exclusive offerings, a constant focus on quality and always with a customer-first approach.**

To achieve our ambition, we need you to share your skills and fresh ideas, this includes:
You will be providing quality assistance of content produced which includes proofreading and checking written as well as other forms of content for clarifying and ensure compliance to prescribed brand communication guidelines to be aligned with Discover Qatar and Qatar Airways procedures.

Accountabilities:

- Provide thought leadership and input for all customer facing content for offline and online production.
- Visit places of interest and initiate tour familiarization trips to gather content to improve and grow the Discover Qatar content library.
- Deliver and ensure adherence to a robust asset catalogue management process, ensuring all changes flow through to all media impacted in a timely and consistent manner.
- Monitor the workflow from brief to delivery for assets required to support Trade Marketing and Operations teams, ensuring delivery to strict deadlines and that brand integrity is maintained at all times.
- Delivery and maintenance of content in a tour itinerary platform.
- Lead on any content translation requirements.
- Conceptualize and create engaging content to generate conversions.
- Supervise a small creative design team.
- Creating and editing original copy that is accurate, well-researched, and meets client / company needs and deadlines.
- Speak with internal and external parties to learn about their content needs.
- Conduct research to formulate ides or support writing, and learn about the target audience for copy.
- Assist in other aspects of creative or research processes to create cohesive, accurate content.
- Support the team as required to write project briefs for external vendors such as advertising agencies, audio/video production companies, photographers and over the creation, development and production of assets.
- Provide quality assistance of content produced which includes proofreading and checking written as well as other forms of content for clarity and to ensure compliance to prescribed brand communication guidelines.

**Be part of an extraordinary story**

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge.

Join us as we dare to achieve what’s never been done before. Together, everything is possible.

**Qualifications**:

- Bachelor’s Degree with 4 to 5 years’ experience
- Experience in customer facing written content
- Excellent eye for detail having proven experience in a content/asset production studio environment
- Experience writing copy or with a specific industry such as (tourism, healthcare, marketing, or technology) may be beneficial or required with a demonstrable portfolio of work
- Video production knowledge and experience
- Strong communication, research and typing skills with excellent command of English written and verbal language
- Ability to meet strict deadlines where multiple high-profile projects may be worked on at any one time
- Ability to understand the needs associated with a project and the target audience
- Ability to research keywords, produce engaging written content and proofreading work of others for accuracy and quality

**About Qatar Airways Group**

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.

So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

**How to apply



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