Graphic Designer, Marketing and Brand Specialist

2 weeks ago

Doha, Qatar Coffee Roasters Full time

**Job Overview**:
**Key Responsibilities**:

- **Brand Development and Management**:

- Work closely with leadership to define and maintain a consistent brand identity across all marketing channels.
- Ensure the brand’s voice and visuals are aligned across packaging, social media, website, and all marketing materials.
- Create and implement strategies to position the roastery’s brand in the marketplace and grow brand awareness.
- **Graphic Design**:

- Design visually appealing graphics for social media, print, advertisements, website, and promotional materials.
- Create compelling visuals for product packaging, marketing campaigns, and events.
- Maintain and refresh the visual aspects of the brand to keep it current and engaging.
- **Social Media Management**:

- Oversee the development and execution of content strategies across social media platforms (Instagram, Facebook, TikTok, etc.).
- Create a content calendar to ensure consistent posting and engagement with followers.
- Monitor and analyze social media performance to improve engagement and reach.
- **Photography and Visual Content Creation**:

- Capture high-quality photos and videos of our coffee products, team, and events for use on social media, the website, and promotional materials.
- Develop creative photo and video content to showcase our roastery’s story, process, and products in an authentic and engaging way.
- **Marketing Campaigns**:

- Develop and execute marketing campaigns to promote new products, seasonal offerings, and events (online and offline).
- Analyze the effectiveness of campaigns and make data-driven adjustments to improve results.
- **Website and Digital Presence**:

- Assist in the design and update of the website to ensure it reflects the brand’s identity and offers an optimal user experience.
- Collaborate with the team to ensure content on the website is fresh, engaging, and optimized for search engines (SEO).
- **Collaborations and Influencer Partnerships**:

- Identify and engage with influencers, bloggers, and other brands to collaborate on marketing initiatives that will elevate the brand.
- Develop and execute strategies for influencer marketing and partnerships to expand brand reach.
- **Market Research and Trend Monitoring**:

- Stay up-to-date with the latest trends in the coffee industry, digital marketing, and branding strategies.
- Conduct competitor analysis to identify opportunities for differentiation and growth in marketing strategies.
- **Customer Engagement and Community Building**:

- Foster community engagement through creative social media campaigns, contests, giveaways, and user-generated content.
- Manage and respond to customer inquiries or feedback across social media platforms, fostering positive relationships with the brand’s community.
- **Reporting and Analysis**:

- Track and analyze key performance indicators (KPIs) for digital campaigns, social media, and overall brand growth.
- Provide regular reports on marketing initiatives and suggest adjustments to strategies for improved outcomes.

**Required Qualifications**:

- Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field.
- Proven experience in brand development, marketing, and graphic design, preferably in the food or beverage industry.
- Proficiency in graphic design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, etc.).
- Strong photography skills, with experience in creating high-quality content for social media and promotional use.
- Knowledge of social media platforms (Instagram, Facebook, TikTok, etc.) and how to create engaging content that drives interaction.
- Familiarity with social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to monitor and report on performance.
- Basic understanding of SEO principles for content creation and website optimization.

**Preferred Qualifications**:

- Experience in the coffee or food & beverage industry.
- Knowledge of video editing software (e.g., Final Cut Pro, Premiere Pro) to create engaging video content.
- Ability to handle multiple projects simultaneously and work independently with mínimal supervision.

**Personal Attributes**:

- Creative thinker with a strong eye for design and visual storytelling.
- Passionate about coffee and sharing that passion through marketing.
- Strong attention to detail, ensuring consistency across all touchpoints of the brand.
- Ability to work collaboratively within a team and manage cross-functional relationships.
- Self-motivated with a results-driven mindset.

Pay: QAR12,000.00 per month

**Education**:

- Bachelor's (preferred)

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