Head of Membership
5 months ago
The Head of Membership will have the unique opportunity to build and implement a comprehensive membership strategy tailored to our organization's goals and objectives. This role requires a results-driven individual to spearhead the creation and development of our membership program from inception.
**Responsibilities**:
- Develop a comprehensive strategy for the establishment and growth of the membership program, aligning with the organization's mission, vision, and goals.
- Conduct market research and analysis to identify target audiences, industry trends, and competitive landscape to inform membership program development.
- Design the membership structure, including membership tiers, benefits, pricing, and eligibility criteria, tailored to meet the needs and preferences of potential members.
- Lead the implementation of the membership program, including developing policies, procedures, and systems for membership acquisition, onboarding, engagement, and retention.
- Develop and execute marketing and promotional campaigns to raise awareness of the membership program, attract new members, and drive membership growth.
- Collaborate with cross-functional teams, including marketing, communications, and operations, to integrate membership initiatives with overall organizational strategies and activities.
- Identify and cultivate strategic partnerships and alliances with relevant organizations, associations, and stakeholders to enhance the value proposition of the membership program.
- Develop and implement programs, events, and initiatives to engage members, foster a sense of community, and provide value-added benefits and services.
- Establish key performance indicators (KPIs) and metrics to monitor the effectiveness and success of the membership program, regularly evaluating performance and making data-driven adjustments as needed.
- Develop and manage the budget for the membership program, ensuring optimal allocation of resources to achieve program goals and objectives.
**Skills and requirements**:
- Bachelor's degree in business administration, marketing, communications, or related field. Master's degree preferred.
- Proven experience in program development, membership management, or related roles, with a minimum of 6 years in a leadership capacity.
- Strategic thinker with a track record of developing and implementing successful membership programs or initiatives from inception to execution.
- Strong understanding of membership models, best practices, and trends in the membership industry.
- Excellent project management skills, with the ability to manage multiple projects simultaneously and drive results within established timelines.
- Experience in building membership programs from scratch in a startup, nonprofit, or association setting.
- Certification in program management, project management, or related field.
- Experience in marketing and promotion, including digital marketing, content creation, and social media management.
- Knowledge of relevant software and tools for program management, CRM systems, and data analytics.
Pay: Up to QAR19,050.00 per month
Application Question(s):
**Education**:
- Master's (preferred)
**Experience**:
- Membership Management: 6 years (preferred)
- CRM System: 6 years (preferred)
- data analytics: 6 years (preferred)
- Program Development: 6 years (required)
**Language**:
- Arabic (preferred)
Ability to Commute:
- Doha (required)
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