Marketing Executive

7 days ago


Doha, Qatar INTERNATIONAL FOOD CONCEPTS COMPANY - CHILIS Full time

Overlook marketing function for all the brand
- Drove guest count and revenue via balanced brand innovation and value promotions.
- Formulated annual plans, calendars and budgets for mainstream and incremental business.
- Developed brands social media platforms via digital media advertising investment & engaging content.
- Revised corporate sales policy from annual flat discounts to short term measurable crash discounts.
- Design and develop digital platforms for IFC.
- Developed company SMS platform with own customer database.
- Developed clearly defined roles and deliverables for the department in terms of promotion planning & evaluation, digital marketing, communication budgets, performance tracking & competitive intelligence.
- Cleared Ministry permits for price increase for all brands.
- All marketing & office printing materials start from design to production.

**REQUIRED SKILLS**:

- **Brand experience - ** A person who has brand marketing experience, building brands, especially one that understands the life cycle of the brand in the market (birth market, growth or maturein new markets, the focus is birth). In addition they need to have experience sustaining a brand. So once they grow the brand, how is the comp maintained.
- **Strategic Thinking - **can look at the big picture and set a vision/direction that is able to move the business forward and grow the brand
- **Analytical ability -** is able to gather, understand and analyze data and provide a data driven recommendation.
- **Creative -** can think outside the box and come up with differentiated ideas for brand building and making people feel special (guests). Is also able to work with creative and media agencies, provide a brief and follow through based on that brief.
- **Prioritization -** is able to identify the projects/initiatives that will have the biggest impact to the business and act on them with a sense of urgency. Knows how to prioritize a diversity of tasks for maximum impact.
- **Communication - **written and verbal. The person needs to have the ability to communicate the intended messages both internally and externally. This will increase their ability to influence and persuade an audience (guests or internal stakeholders).
- **Drive -** This is the most important trait of a marketing person. You cannot teach this. So, we expect all marketers to carry the brand in their heart and own it. Someone with passion will always go above and beyond the brand needs and usually get better results.

** LOCAL HIRING ONLY **

Application Question(s):

- Are you in Qatar?
- Do you have QID?

**Education**:

- Bachelor's (preferred)

**Experience**:

- marketing ecxecutive: 5 years (preferred)

**Language**:

- English (preferred)
- Arabic (preferred)


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