Loyalty Marketing Strategist

2 months ago


Doha, Baladīyat ad Dawḩah, Qatar People Dynamics Doha Full time
Key Responsibilities

As a Loyalty Marketing Specialist at People Dynamics Doha, you will be responsible for proactively planning and implementing key activities to support core KPI metrics, including acquisition, accruals, breakage, redemption, engagement, mobile app downloads, and UOR. You will leverage the expertise of digital marketing and CRM teams to drive business growth and customer loyalty.

Key Performance Indicators
  • Identify and share opportunities for consideration for the use of group-wide assets to support overall delivery of incremental business revenue and customer engagement/loyalty.
  • Manage the creative process for campaigns with internal and external agencies to ensure campaign delivery in accordance with an agreed creative campaign brief.
  • Work closely with partners, sales, products, and creative teams to develop globally relevant and locally tailored campaigns and experiences, with additional personalization wherever possible and appropriate.
  • Identify the right audience for each campaign, considering customer segmentation, micro-segmentation, and loyalty lifecycle.
Requirements

To succeed in this role, you will need to have a strong understanding of digital marketing and CRM principles, as well as excellent communication and project management skills. You will be able to work effectively in a fast-paced environment and collaborate with cross-functional teams to drive business results.



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