Loyalty Marketing Strategist

3 weeks ago


Doha, Baladīyat ad Dawḩah, Qatar People Dynamics Doha Full time
Key Responsibilities

Proactively plan and implement key activities to support core KPI metrics, including acquisition, accruals, breakage, redemption, engagement, mobile app downloads, and UOR, leveraging the expertise of digital marketing and CRM teams.

Key Deliverables
  • Identify and share opportunities for consideration for the use of group-wide assets, with an aim to support overall delivery of incremental business revenue and overall customer engagement/loyalty through resourceful use of assets.
  • Manage the creative process for campaigns with internal and external agencies, to ensure campaign delivery in accordance with an agreed creative campaign brief.
  • Work closely with partners, sales, products, and creative teams to develop globally relevant and locally tailored campaigns and experiences, with additional personalization wherever possible and appropriate.
  • Identify the right audience for each campaign, considering customer segmentation, micro-segmentation, and loyalty lifecycle.
Requirements

Strong analytical and problem-solving skills, with the ability to interpret data and drive business decisions. Excellent communication and project management skills, with the ability to work effectively with cross-functional teams. Strong understanding of digital marketing and CRM principles, with experience in campaign management and creative development.



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