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Demand Generation Marketing Manager IC Experienced or Lead

2 months ago

Doha, Baladīyat ad Dawḩah, Qatar Boeing Full time
About the Role

We are seeking a highly skilled Demand Generation Marketing Manager IC Experienced or Lead to join our team at Boeing. As a key member of our marketing organization, you will be responsible for developing and executing marketing campaigns that drive meaningful demand for our products and services.

Key Responsibilities
  • Marketing Campaign Development: Own the development and delivery of marketing campaigns designed to engage key targets for targeted market segments, partnering with sales, product marketing, marketing operations, customer, content, and more.
  • Pipeline Generation: Responsible for executing pipeline generating activities including webinars, digital marketing, account-based marketing (ABM), event promotion, and follow-up campaigns to deliver meaningful demand to the revenue organization.
  • Performance Analysis: Continually analyze and optimize performance to ensure meaningful impact against goals.
  • Marketing Program Development: Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.
  • Data-Driven Marketing: Market through various channels and segment databases working with large data sets.
Requirements

To be successful in this role, you will need to have a strong background in marketing, with a focus on demand generation and campaign development. You will also need to have excellent analytical and problem-solving skills, as well as the ability to work effectively in a fast-paced environment.