Media Planning Specialist

2 months ago

Doha, Baladīyat ad Dawḩah, Qatar Talent Pal Full time
{"Job Title": "Media Planning Specialist", "Job Description": "Job Summary

Talent Pal is seeking a highly skilled Media Planning Specialist to join our team. As a Media Planning Specialist, you will play a pivotal role in planning, executing, and optimizing media campaigns. Your main focus will be on client campaigns, ensuring smooth planning and research for both online and offline media.

Key Responsibilities:
  • Develop and execute media plans across digital, print, broadcast, outdoor, SMS, and other mediums.
  • Negotiate and purchase media space and time to secure the best rates and placements.
  • Monitor and optimize media campaigns to meet performance goals.
  • Analyze campaign data and provide insights and recommendations.
  • Collaborate with creative teams to develop effective ad creatives.
  • Liaise with clients to understand their marketing goals and objectives.
  • Present media strategies and campaign results to clients with clear and actionable insights.
  • Stay updated on industry trends, media consumption patterns, and emerging platforms.
  • Conduct competitive analysis to identify opportunities and threats.
  • Prepare detailed campaign reports, including performance metrics, insights, and recommendations.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • 5-10 years of experience in media planning and buying, preferably within an advertising agency.
  • Proficiency in media planning and analytics tools.
  • Strong negotiation skills and the ability to build relationships with media vendors.
  • Excellent analytical skills with a data-driven mindset.
  • Strong communication and presentation skills.
  • Ability to multitask and manage multiple projects in a fast-paced environment.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Proficiency in English (Arabic is a plus).
  • High level of accuracy, excellent time management, and ability to work under pressure.
What We Offer:

Talent Pal offers a dynamic and fast-paced work environment, with opportunities for growth and development. We are committed to providing our employees with the tools and resources they need to succeed.

", "lang_code": "en-US"}

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