Digital Marketing Strategist

1 day ago


Doha, Baladīyat ad Dawḩah, Qatar International Academy for Intercultural Development Full time

The International Academy for Intercultural Development seeks a Digital Media Marketing Specialist to enhance student enrollments through the implementation of data-driven digital marketing strategies. The ideal candidate will be creative, analytical, and performance-focused, with expertise in social media advertising, SEO, content marketing, and lead generation campaigns.

Key Responsibilities
  • Develop and execute paid ad campaigns (Google Ads, Meta Ads) to drive quality leads, optimizing for conversion rates and ROI.
  • Design conversion-focused landing pages and lead magnets, utilizing A/B testing and user experience principles.
  • Implement SEO strategies to improve organic search traffic and inbound leads, analyzing keyword trends and competitor analysis.

Social Media & Content Marketing:

  • Manage and grow the IAID digital presence across Facebook, Instagram, and YouTube, creating engaging content and leveraging influencer collaborations.
  • Develop and curate content, including graphics, videos, and blog posts, to attract and nurture leads, using storytelling techniques and brand voice consistency.

Email & CRM Marketing:

  • Create and execute email marketing campaigns to convert leads into enrollments, segmenting audiences and personalizing messages.
  • Set up automated marketing workflows to nurture prospects and re-engage past inquiries, using lead scoring and behavioral triggers.

Analytics & Optimization:

  • Track campaign performance metrics (CPL, CTR, ROI, conversion rates) and continuously optimize strategies, utilizing Google Analytics and Meta Business Suite.
  • Measure success and improve results by analyzing data, identifying areas for improvement, and implementing changes.

We offer a dynamic work environment, opportunities for growth and development, and a competitive compensation package.



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