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Strategic Business Leader
2 months ago
Cambly Inc is seeking a visionary leader to spearhead our efforts in the Middle East and Africa regions. As the General Manager for MEA, you will be responsible for driving our business strategy, expanding our customer base, and fostering innovation within our team.
Key Responsibilities- Develop and execute a comprehensive business strategy to reach every English learner in the Middle East and Africa.
- Collaborate with cross-functional teams to identify and execute new growth initiatives, set ambitious growth targets, and ensure new initiatives achieve those targets.
- Partner with Brand and Performance Marketing to allocate marketing budget across different channels to maximize growth.
- Act as the legal representative of Cambly in each country, ensuring efficient operations and compliance with local laws and regulations.
- Hire, retain, and develop a local team.
- Develop a deep understanding of the competitive landscape in the Middle East and African markets and position Cambly's value proposition compellingly.
- Bachelor's degree in Business, Marketing, Finance, or a related field.
- 10+ years of experience in a related field to Cambly's business (EdTech, consumer internet, consumer marketplace, or app-based solution).
- 5+ years of people leadership experience, bringing inspirational qualities and know-how to help individuals reach their full potential.
- Track record of bridging the local market with a multinational company's global headquarters.
- Strong business acumen and analytical skills in consumer behaviors and related marketing strategies and tactics.
- Ability to make sound business decisions based on multiple options/scenarios and evaluate performance based on data.
- Entrepreneurial mentality, creative thinking, and ability to set and execute a strategy autonomously with no playbook for success.
- Passion for learning and teaching and excitement about creating opportunities for English learners.
- Fluent in English and native in Arabic.