Marketing and Communications Specialist

1 day ago


Doha, Baladīyat ad Dawḩah, Qatar International Academy for Intercultural Development Full time

The International Academy for Intercultural Development is seeking a skilled Digital Media Marketing Specialist to develop and implement result-driven digital marketing strategies that drive student enrollments. The ideal candidate will possess expertise in social media advertising, SEO, content marketing, and lead generation campaigns, with a focus on creativity, analytics, and performance.

Key Responsibilities
  • Plan and execute paid ad campaigns (Google Ads, Meta Ads) to drive quality leads, targeting specific audiences and optimizing for conversion rates and ROI.
  • Design and develop conversion-focused landing pages and lead magnets, incorporating A/B testing and user experience principles to maximize engagement.
  • Implement SEO strategies to improve organic search traffic and inbound leads, conducting keyword research and competitor analysis to stay ahead.

Social Media & Content Marketing:

  • Manage and grow the IAID digital presence across Facebook, Instagram, and YouTube, creating engaging content and leveraging influencer collaborations to build brand awareness.
  • Develop and curate content, including graphics, videos, and blog posts, to attract and nurture leads, using storytelling techniques and brand voice consistency to resonate with audiences.

Email & CRM Marketing:

  • Create and execute email marketing campaigns to convert leads into enrollments, segmenting audiences and personalizing messages to increase effectiveness.
  • Set up automated marketing workflows to nurture prospects and re-engage past inquiries, using lead scoring and behavioral triggers to deliver targeted content.

Our team works collaboratively to achieve shared goals, offering opportunities for growth and development in a dynamic work environment.



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