Brand Development Director
1 week ago
Our client aims to be the pioneers of the coffee industry globally with a different concept, a simple and innovative idea new to the industry. We are looking for a Senior Marketing Executive - Brand Management to join our team. The ideal candidate will be responsible for developing and implementing brand strategies to achieve growth objectives and enhance our brand image in the market.
Key Responsibilities:
- Develop and execute comprehensive marketing plans to ensure market differentiation and uniqueness.
- Manage and implement innovative marketing campaigns, both traditional and digital, to effectively reach the target audience.
- Analyze market performance and competitors to identify opportunities and challenges, making data-driven decisions.
- Oversee brand content across all platforms, including social media, website, and promotional materials.
- Coordinate with design, marketing, and sales teams to maintain brand consistency across all branches.
- Monitor customer feedback and market trends to optimize marketing strategies and engagement.
- Prioritize and manage multiple projects simultaneously to achieve set objectives.
- Collaborate with stakeholders to increase brand awareness and market presence.
- Measure and report the performance of all marketing campaigns, assessing ROI (Return on Investment) and key performance indicators (KPIs).
The ideal candidate should possess:
- 3-5 years of experience in marketing or brand management, preferably in the food & beverage industry.
- Strong understanding of digital marketing tools and data analytics.
- Excellent analytical skills to interpret customer behavior and market trends.
- Exceptional communication and teamwork skills.
- Creativity and innovation in developing successful marketing campaigns.
- Proficiency in English and Arabic (spoken and written).
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