Luxury Marketing Professional

2 weeks ago

Doha, Baladīyat ad Dawḩah, Qatar Raffles Hotels & Resorts Full time

Job Summary

The Luxury Marketing Professional will support the development and execution of marketing strategies to enhance the visibility, positioning, and revenue of Raffles Hotels & Resorts. This role requires a dynamic professional with expertise in digital marketing, branding, content creation, and public relations within the luxury hospitality industry.

Key Responsibilities

Marketing Strategy & Execution
  • Assist in developing and implementing integrated marketing campaigns to drive awareness, engagement, and bookings.
  • Support brand positioning and storytelling in alignment with Raffles Hotels & Resorts' luxury identity.
  • Coordinate promotional activities, including hotel events, partnerships, and seasonal campaigns.
  • Ensure consistency in brand messaging across all communication channels.
Digital & Social Media Marketing
  • Manage social media accounts, create engaging content, and oversee community management.
  • Analyze social media performance and optimize content strategy based on insights.
  • Support paid digital advertising campaigns (Google Ads, social media, display marketing).
  • Collaborate with influencers and content creators to enhance online visibility.
Public Relations & Media Engagement
  • Assist in developing PR strategies, press releases, and media pitches to secure coverage in luxury, travel, and lifestyle publications.
  • Maintain strong relationships with media, influencers, and brand partners.
  • Coordinate media visits, FAM trips, and influencer collaborations.
Content Creation & Brand Management
  • Work closely with designers, photographers, and videographers to produce high-quality marketing materials.
  • Ensure all brand visuals and content align with Raffles Hotels & Resorts standards.
  • Support website and email marketing initiatives, ensuring content is updated and engaging.
Event Marketing & Partnerships
  • Assist in planning and promoting hotel events, sponsorships, and brand collaborations.
  • Develop partnerships with luxury brands to enhance brand exposure and guest experiences.
  • Coordinate with F&B, Sales, and Operations teams to maximize marketing impact.
Analytics & Reporting
  • Monitor campaign performance, generate reports, and provide insights for continuous improvement.
  • Track ROI of marketing initiatives and adjust strategies accordingly.

Qualifications & Experience

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum 3-5 years of experience in luxury hospitality marketing.
  • Strong knowledge of digital marketing, social media management, and PR.
  • Excellent written and verbal communication skills.
  • Experience with marketing tools such as Google Analytics, Meta Business Suite, and CRM platforms.
  • Creative mindset with strong attention to detail.
  • Ability to multitask and work in a fast-paced environment.

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