Digital Marketing Expert for Luxury Brands
2 days ago
Job Opportunity
Raffles Hotels & Resorts seeks a highly skilled Digital Marketing Expert for Luxury Brands to join our team. As a key member of our marketing department, you will develop and execute marketing strategies that drive revenue growth and enhance our brand reputation.
Responsibilities
Marketing Strategy Development- Develop and implement integrated marketing campaigns to drive awareness, engagement, and bookings.
- Support brand positioning and storytelling in alignment with our luxury identity.
- Coordinate promotional activities, including hotel events, partnerships, and seasonal campaigns.
- Ensure consistency in brand messaging across all communication channels.
- Manage social media accounts, create engaging content, and oversee community management.
- Analyze social media performance and optimize content strategy based on insights.
- Support paid digital advertising campaigns (Google Ads, social media, display marketing).
- Collaborate with influencers and content creators to enhance online visibility.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 3-5 years of experience in luxury hospitality marketing.
- Strong knowledge of digital marketing, social media management, and PR.
- Excellent written and verbal communication skills.
- Experience with marketing tools such as Google Analytics, Meta Business Suite, and CRM platforms.
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