Digital Marketing Specialist
4 weeks ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at PPL Dynamics.
The ideal candidate will have a strong background in email, SMS, and push notification marketing, with a proven track record of delivering successful campaigns.
The successful candidate will be responsible for managing and executing our global email, SMS, and push notifications program, with a focus on direct response to online sales and self-service transactions.
Key objectives include:
- Developing and implementing a global automated and manual cross-channel direct marketing strategy and campaigns to maximize sales and services
- Increasing and engaging our database members with relevant communications across the funnel
- Developing SMS and push channels and increasing their penetration in the direct marketing mix
- Planning and executing triggered and life-cycle email campaigns to ensure optimized email communications to different customer cohorts
- Orchestrating data flows between different airline systems and email systems to optimize the current flow
- Planning and building data integrations to enable deployment of automated emails
- Planning, creating, executing, and reviewing all direct marketing communications to ensure correctness, brand compliance, and sales excellence at all direct marketing customer contact points
- Designing, executing, and recording split tests to optimize content, frequency, timing, and cadence of direct marketing messages
- Daily analysis, reporting, and optimization of direct marketing activities through web-analytics and advice optimizations
- Working closely with internal stakeholders and external stakeholders to ensure quality and consistency in all direct marketing communications
- Planning and executing 3rd-party and branded lead-generation activities to produce high-quality leads within the given cost budget
Qualifications
We are looking for a passionate and experienced professional with a minimum qualification of a bachelor's degree or equivalent and 4+ years of job-related experience.
- Experience in email, SMS, and push notification marketing
- Experience in marketing copywriting
- Experience in requirements-gathering and documentation for technical projects
- Proficiency in using MS Excel and working with very large databases
Preferred Experience:
- Push messaging
- HTML
- Photoshop
- Dreamweaver
- SQL
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