Product Marketing Strategist

1 month ago

AnyMartinRieux, Hauts-de-France, Qatar Canonical Full time
About the Role

We are seeking a highly skilled Product Marketing Strategist to join our team at Canonical. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies for our range of products, including Cloud, IoT, and Applications.

Key Responsibilities
  • Develop and execute go-to-market plans for new product launches, including content dissemination planning and campaign development.
  • Lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
  • Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large customer base.
  • Collaborate with demand generation teams to create and improve strategies that drive traffic to our content and optimize marketing funnels.
  • Work with other teams to plan events, webinars, and support paid and social media promotion.
  • Create and publish content (online and print) in line with marketing plans to deliver on campaigns.
What We're Looking For
  • A passion for technology and some exposure to one of the areas Canonical covers: Cloud, IoT, Ubuntu, Security, Applications.
  • The ability to think strategically about complex issues, leading to thoughtful recommendations and action plans.
  • Exceptional interpersonal skills and an aptitude for forging trusting relationships across diverse, cross-functional teams.
  • Conversance in go-to-market strategies and methodologies.
  • Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders.
  • Excellent verbal and written communication skills, with a strong content marketing background.
  • A proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality.
  • A growth mindset, with a willingness to think big and take on risk.
About Canonical

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT, and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.

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