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Cluster Marketing Manager

2 months ago

Doha, Baladīyat ad Dawḩah, Qatar Talent Pal Full time
Job Summary

We are seeking a highly skilled and experienced Cluster Assistant Marketing Manager to join our team at Talent Pal. As a key member of our marketing team, you will be responsible for developing and implementing the annual marketing plan, driving key objectives, and leading the cluster's marketing team.

Key Responsibilities
  • Develop and implement the annual marketing plan, including eCommerce, brand, and loyalty marketing, within budget guidelines.
  • Drive the development of a sound B2B and B2C strategy by segment for each hotel in line with the commercial focus process.
  • Measure the success of all marketing activities, promotions, and campaigns, and produce performance reports for all key stakeholders.
  • Manage the roll-out of marketing initiatives to support the cluster in meeting their revenue targets, leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships, and HHonors.
  • Oversee all promotional activities, whether local, regional, or global, across all available channels, ensuring brand adherence and effectiveness.
  • Ensure sales and F&B teams receive adequate marketing support and ensure collateral requirements are met.
  • Be the brand champion, ensuring all collateral conforms to agreed brand standards and content is compliant with corporate guidelines and within budget guidelines across all marketing activities.
  • Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment.
  • Develop and manage all social media activity for the cluster and support departmental initiatives.
  • Recognize and execute opportunities for the loyalty program, HHonors, as well as other incentive programs at cluster level, and manage all cluster CRM and database requirements.
  • Identify local partnership opportunities with the regional team and oversee the ongoing revenue-driving activities.
  • Be responsible for building a coherent social media strategy for the hotel and its outlets.
  • Seek to grow social media followers and enhance interaction with customers on these sites using relevant tools and techniques.
  • Respond to customer postings as appropriate, tackling any complaints and issues.
Requirements
  • College degree in Marketing or Hotel Management.
  • Experience of working in a similar marketing position in the hospitality sector.
  • Experience of managing and motivating a team, along with evidence of driving successful team results.
  • Proven knowledge of creating, leading, and managing fundamental and complex projects to tight deadlines.
  • Experience of developing, creating, and managing marketing campaigns with associated costs and working to budget restraints.
  • Complete understanding of key functions relating to marketing strategies and initiatives, while managing multiple work streams.
  • Experience in developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management, and reporting.
  • Demonstrated ability to interact effectively with various levels of management.
  • Outstanding communication skills in all areas of writing, listening, and speaking English.
  • Proficiency in Microsoft Office applications, budget management, project, and time management.
  • Able to think analytically, critically, and strategically when faced with unique opportunities, challenges, prioritizing, and identifying productive solutions.
  • Ability to influence others in key situations, while maintaining positive relationships.
  • Demonstrate excellent interpersonal skills, including strong leadership, cultural sensitivity.
  • Execute calculated risks and predetermine successful outcomes.
  • Ability to relate to the marketing world and adapt to changing priorities quickly and with ease.
  • An accomplished leader, offering excellent judgment, time management, and decision-making skills.
  • Professional approach, clean, and well-groomed at all times.
  • Friendly demeanor, positive, and enthusiastic with a motivational attitude.
  • Excellent problem-solving and decision-making skills, able to work autonomously, while keeping all parties informed.
  • Honesty, integrity, and a passion for hard work.
  • Creatively minded and has a thirst to work in marketing for the hospitality industry.
  • Demonstrated self-starter with excellent attention to detail.
  • High energy and the ability to motivate and manage a team, leading by example.
  • Resourcefulness, customer-focused, and results-oriented.
  • Enjoys working collaboratively, key team player, with a can-do attitude, and thrives on a challenge.
  • Good understanding of Hilton, its core values, and management structure.
Preferred Qualifications
  • Masters degree in Business or Marketing.
  • Previous experience of working in a marketing role in the hotel industry for a global leader.
  • Qualifications in Project and Time Management.
  • Able to speak further key business languages.
What it's like to work for Talent Pal

Talent Pal is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Talent Pal has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Talent Pal is dedicated to continuing its tradition of providing exceptional guest experiences across its portfolio. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all.