Digital Content Director

4 days ago


Doha, Baladīyat ad Dawḩah, Qatar VML South Africa Full time

**About the Role:**

VML South Africa is a leading digital marketing agency seeking a highly skilled Senior Social Media Manager to join our team.

Key Responsibilities:
  • We are looking for a professional with expertise in managing and executing a content distribution strategy across key social media platforms, including Meta, Twitter, LinkedIn, and others as required.
  • The ideal candidate will be responsible for ensuring that all content aligns with the project's positioning, tone of voice, and broader brand objectives.
  • This role requires maintaining a consistent posting schedule, ensuring all content is published in a timely manner and optimized for engagement.
Content Creation & Strategy:
  • We need someone who can work closely with designers and copywriters to develop high-quality content that aligns with the brand's identity.
  • The successful candidate will provide strategic guidance on content formats, storytelling techniques, and platform best practices to enhance visibility and engagement.
  • This role involves collaborating with internal and external teams to ensure that all creative assets and copy meet the highest standards.
Community Building & Engagement:
  • We are looking for an individual who can act as the digital voice of the brand, ensuring prompt and thoughtful responses to comments, messages, and audience interactions.
  • The ideal candidate will monitor conversations, trends, and sentiment to identify engagement opportunities and mitigate potential issues proactively.
  • This role requires ensuring a balance between brand-led storytelling and real-time audience interaction.
Performance Analysis & Reporting:
  • We need someone who can track, analyze, and report on key social media performance metrics, providing insights and recommendations for optimization.
  • The successful candidate will use analytics tools such as Emplifi, Sprinklr, or native platform insights to measure content effectiveness and audience growth.
  • This role involves adjusting strategies based on data-driven insights to improve engagement, reach, and overall impact.

**Requirements:**

  • A minimum of 5 years of experience in social media management, preferably within real estate, luxury brands, destination marketing, or government-backed projects.
  • Strong knowledge of Saudi Arabia's digital ecosystem, audience behavior, and platform-specific best practices.
  • Proven ability to curate, manage, and optimize premium brand content that drives engagement and brand affinity.
  • Excellent communication and copywriting skills in English and Arabic.
  • Experience with social media management tools (e.g., Sprinklr, Emplifi, Hootsuite, or similar).
  • Ability to work in a fast-paced, deadline-driven environment while maintaining high attention to detail.
  • A strategic thinker with a keen eye for visual storytelling and audience engagement.
  • Experience collaborating with designers, videographers, and agencies to produce compelling social-first content.

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