Brand Strategy Manager
4 days ago
As a Brand Strategy Manager at Qatar Red Crescent, you will play a key role in shaping Audi's brand strategy in the Middle East region. Your primary responsibility will be to develop and maintain Audi's online presence touchpoints, ensuring a consistent and engaging customer experience across various platforms.
- Develop, maintain, and rollout projects for Audi's current online presence touchpoints, including brand websites and e-commerce portals.
- Work closely with the brand and dealers to deliver effective, targeted, and measurable online campaigns to customers in the Region, develop online experiences to boost customer engagement and ensure a future-proof user journey in line with wider strategic goals.
Main Responsibilities
Brand Websites:
- Own the creation, development, maintenance, and measurement of a best-in-class customer journey online and customer experience for Audi customers in the ME region.
- Ensure the customer experience meets brand expectations across different portals.
- Collaborate with digital agencies to develop and implement innovative solutions that enhance the online customer experience.
Campaign Management:
- Steer and govern all Arabic brand requirements, language, and tone.
- Ensure Audi AG and Audi Middle East marketing strategies are effectively translated at local level through close cooperation with agency partners and stakeholders.
Key Competencies & Qualifications
- Bachelor's degree in Business, Marketing, Economics, IT, or related field.
- Extensive CRM communications experience and demonstrated CRM strategic ability.
- Proven track record with initiation, briefing, development, and execution of CRM initiatives.
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