Marketing Content Developer
7 days ago
The Communication Specialist is responsible for overseeing all marketing, branding, and communications efforts for our Loyalty Program.
Main Responsibilities:
- Develop and implement program communication and content targeting to program members and partners for all products under the loyalty program.
- Prepare and align communication updates on various channels:
- Website
- App
- Social Media
- Search Engines
- Mobile Marketing
- Marketing Collateral
- Newsletter
- ATL and BTL Communication
- New Partner and Promotion Launches.
- Reach out to BI/Ops team for data and prepare targeted Engagement campaigns.
- Coordinate with Partnership team for potential campaign execution or discussion with existing partners.
- Prepare Loyalty Campaigns for review by management and map campaigns for execution through channels.
- Execute and evaluate all campaigns:
- New Partner Launch
- Partner Promotion
- Seasonal Promotion
- Collaboration Campaigns
- Program Promotion
- Post-Campaign Analysis and Reports Submission.
- Carry out additional tasks, projects, or responsibilities assigned by supervisor, reporting manager, or management from time to time.
Key Competencies and Experience Required:
- Minimum 5-7 years in a communication and digital marketing role.
- Preferably within Telecom industry.
- Experience in digital marketing or campaign management role with relevant rewards industry experience.
- Comfortable with data and analyzing the results of marketing campaigns.
- Understanding of Consumer-facing services across a multi-channel customer services solution.
- Understanding of Loyalty Services and CRM.
- Confident communicator – ability to liaise and negotiate across the business and externally.
- Drafting quality presentations and infographics.
- Can-do attitude, team player, and willing to go above and beyond.
We are lxbfYeaa, a forward-thinking company dedicated to delivering exceptional customer experiences through innovative loyalty programs.
Our BenefitsAs a Communication Specialist at lxbfYeaa, you will enjoy a competitive salary package, opportunities for professional growth, and a collaborative work environment.
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