OTT Content Acquisition

2 days ago


Doha, Baladīyat ad Dawḩah, Qatar Ooredoo Group Full time

CONTEXT

The OTT Content Acquisition and Marketing Manager will be responsible for acquiring high-quality content, managing content partnerships, and developing marketing strategies to drive user engagement and subscription growth on Over-The-Top (OTT) platforms. This role involves content licensing, marketing campaigns, and collaboration with content creators and partners.

ROLE ACCOUNTABILITIES
  • Manage content libraries and ensure timely updates and renewals.
  • Develop and implement content strategies to enhance the platform's content offering.
  • Collaborate with content creators to secure exclusive content and partnerships.
  • Analyse user data and feedback to make data-driven decisions on content selection and creation.
  • Create and execute marketing campaigns to promote OTT platforms and content.
  • Develop user acquisition and retention strategies, including advertising, social media, and email marketing.
  • Monitor marketing performance and optimize campaigns for maximum impact.
  • Develop strategies to increase user engagement with content, including recommendations, playlists, and personalized experiences.
  • Collaborate with UX/UI teams to enhance content discovery and navigation.
  • Analyze user data, viewer behavior, and market trends to identify content preferences and opportunities.
  • Use data insights to optimize content acquisition and marketing strategies.
  • Cultivate and maintain relationships with content partners, including negotiating partnership agreements.
  • Collaborate with content creators on promotional activities and co-branded content initiatives.
  • Manage the content acquisition and marketing budgets, ensuring cost-effective strategies.
  • Track expenses, analyze ROI, and provide regular financial reports.
  • Communicate content acquisition and marketing strategies to internal teams and stakeholders.
  • Collaborate with cross-functional teams, including product managers and developers.
EXPERIENCE AND QUALIFICATIONS
  • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
  • Proven experience in content acquisition, content strategy, and digital marketing, preferably in the OTT or entertainment industry.
  • Strong negotiation and relationship management skills.
  • Proficiency in data analysis and understanding of content performance metrics.
  • Excellent communication and presentation skills.
  • Creative thinking and ability to identify content trends. Experience in developing and implementing OTT technology strategies and establishing and maintaining strategic relationships.
  • Experience in implementing different monetization models for OTT platforms such as AVOD, SVOD, TVOD, FAST, etc.
  • Preferably certified in Agile Methodology and DevOps.
  • BSc in business administration, computer science, or equivalent field and preferably MBA.
  • International experience, preferably in the MENA and SEA regions.
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