Online Channel Strategist

18 hours ago


Doha, Baladīyat ad Dawḩah, Qatar lxbfYeaa Full time

**About the Role**

We are seeking an Online Channel Strategist to join our team and drive the development and execution of our online channel strategy. As the primary strategist for our online channels, you will be responsible for developing and implementing a comprehensive plan that increases conversions, improves customer satisfaction, and enhances brand representation.

Key Responsibilities:

  1. Develop and execute a robust SEO and content strategy for our online channels, ensuring seamless alignment with our brand guidelines and design principles.
  2. Lead the creation of frictionless customer journeys to boost conversion rates and CSAT scores.
  3. Analyze key bottlenecks in funnels and implement data-driven improvements to increase conversion rates of major customer journeys.
  4. Identify opportunities and issues with SEO/ASO rankings, user experience, conversion rates, and other relevant metrics.
  5. Create engaging presentations to communicate your strategy and vision to both the digital team and the wider commercial business unit.
  6. Develop business cases and implement improvements requiring product/tech resources, such as updating sign-up funnels, implementing martech, and landing page enhancements.


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