Search Engine Optimization Specialist

7 days ago

Doha, Baladīyat ad Dawḩah, Qatar WADAEF Full time
Job Description

We are seeking a skilled Digital Marketing Analyst to join our team at WADAEF. As a key member of our e-commerce department, you will be responsible for managing a variety of projects, including organic optimization, paid search marketing, social networks, blog implementation, link-building, and more. You will work closely with clients to develop and implement online marketing strategies that meet their goals, and provide guidance and thought leadership to our growing team.

Main Responsibilities

  • Manage a wide range of projects, including organic optimization, paid search marketing, social networks, blog implementation, link-building, etc.
  • Develop a marketing website to promote touristic products & services.
  • Create and implement online marketing strategies to increase sales and revenue for the company.
  • Provide guidance and thought leadership to a growing team of passionate search engine marketers.
  • Monitor social networks for activity, answer questions, create content, analyze trends, and resolve issues.
  • Develop insightful, thorough recommendations to improve technical, design, content, on-page, and off-page optimization elements.
  • Manage day-to-day client relationships through conference calls and presentations.
  • Manage the procurement and submissions of high-quality copywriters, including locating authors, negotiating article rates, creating content outlines, content creation, keyword enhancement, submission, and other related tasks.
  • Work closely with clients to conceive and spec out new and improved Internet Marketing strategies that meet stated goals.
  • Research new technologies for continually improving our Internet marketing services offering.
  • Monitor web traffic and source analytics, reporting against key performance indicators.
  • Maintain the website and update search engine optimization, improving content, ensuring the site structure is search engine efficient, maintaining target keywords and phrases, and aligning all SEO activity with the organization's products/services.
  • Maintain database marketing lists, segmentation, compliance with data law, goal setting, and tracking conversion.
  • Administer affiliations contracts, control financial payments/receipts, and promote special deals.
  • Control paid search budgets, track success, test different keywords/phrases, and report on return on investments.
  • Data input as determined by the needs of the organization.
  • Work with external PR and others to pursue high-quality and relevant inbound links and recommendations.
  • Contribute a passion and ongoing knowledge of internet and digital marketing as a key member of the marketing team.
  • Stay current with the latest SEO news and tactics discussed within online journals, forums, and whitepapers.

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